Pasta - Eastern Asia

Eastern Asia

Highlights

Revenue in the Pasta market amounts to US$41.28bn in 2024. The market is expected to grow annually by 6.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$25.25 are generated in 2024.
In the Pasta market, volume is expected to amount to 13.69bn kg by 2029. The Pasta market is expected to show a volume growth of 6.1% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 6.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Eastern Asia is experiencing minimal growth, impacted by various factors such as changing consumer preferences, increasing competition, and economic slowdown. Despite this, the convenience and variety offered by online pasta services are driving the market forward.

Customer preferences: The Pasta Market in Eastern Asia is witnessing a rise in demand for healthier and more nutritious options, due to changing consumer preferences towards a healthier lifestyle. This has led to an increase in the availability of gluten-free and organic pasta products in the market. Additionally, there is a growing trend of incorporating traditional Eastern Asian ingredients, such as seaweed and tofu, into pasta dishes, catering to the diverse taste preferences of the region.

Trends in the market: In Eastern Asia, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse options. This is driven by the increasing health consciousness among consumers, as well as the growing popularity of plant-based and gluten-free diets. Additionally, there is a rising trend of incorporating traditional Asian flavors into pasta products, catering to the region's strong culinary heritage. These trends are expected to continue in the coming years, shaping the market and presenting opportunities for industry players to innovate and meet evolving consumer preferences.

Local special circumstances: In Eastern Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural preferences for rice-based dishes and noodles. In countries like Japan and China, where pasta is not a traditional staple, there is a growing trend towards fusion cuisine, incorporating local flavors into pasta dishes. Additionally, regulations on food imports and distribution can impact the availability and pricing of pasta products in these markets. In South Korea, for example, strict regulations on food labeling and ingredient sourcing can make it challenging for foreign pasta brands to enter the market.

Underlying macroeconomic factors: The growth of the Pasta Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors in Eastern Asia. With the region's strong economic growth, rising disposable incomes, and increasing urbanization, there is a growing demand for convenient and affordable food options. Additionally, favorable government policies and investments in the food industry are driving market growth in countries like China, Japan, and South Korea. However, the market is also impacted by global economic trends and trade tensions, which can affect the availability and prices of key ingredients such as wheat and rice. As a result, companies in the Pasta Market must navigate these macroeconomic factors to remain competitive and meet the changing demands of consumers in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.