Breakfast Cereals - Northern Europe

Northern Europe

Highlights

Revenue in the Breakfast Cereals market amounts to US$971.10m in 2024. The market is expected to grow annually by 3.36% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$28.66 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 143.60m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Northern Europe has seen minimal growth due to factors such as changing dietary preferences, increasing health consciousness, and the convenience of online shopping. These influences have contributed to the market's stagnant growth rate.

Customer preferences: The Breakfast Cereals Market in Northern Europe is witnessing a growing demand for healthier and more natural options, driven by health-conscious consumers. This trend is further fueled by the increasing number of individuals following plant-based diets and looking for sustainable food choices. As a result, there is a rising demand for organic, non-GMO, and gluten-free breakfast cereals, as well as innovative flavors and functional ingredients.

Trends in the market: In Northern Europe, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by increasing awareness of the importance of a balanced diet and the desire for convenient and time-saving breakfast options. As a result, there has been a growing demand for organic, gluten-free, and sugar-free breakfast cereals. This trend is expected to continue, with consumers becoming more health-conscious and seeking out products that align with their dietary preferences. This presents an opportunity for industry stakeholders to innovate and cater to this evolving market segment. Additionally, with the rise of e-commerce and online grocery shopping, there is a potential for further growth in the online sales of breakfast cereals in the region. Companies that can adapt to these changing consumer preferences and leverage digital platforms to reach a wider audience are likely to thrive in the competitive Northern European market.

Local special circumstances: In Northern Europe, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's health-conscious consumer base. With a focus on natural and organic products, there is a high demand for whole grain and low sugar options. Additionally, strict regulations on food labeling and marketing have led to unique product formulations and marketing strategies. The region's cold climate also drives demand for warm and hearty breakfast options, leading to a higher consumption of hot cereals compared to other markets.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is significantly impacted by macroeconomic factors in Northern Europe. The region's strong economic health, stable political climate, and high disposable income levels have driven consumer spending on premium and healthy food products. Additionally, the rising health consciousness, changing dietary preferences, and increasing demand for convenience foods have further fueled the growth of the Breakfast Cereals Market. Furthermore, the region's favorable regulatory environment and investments in food processing technology have enabled manufacturers to introduce innovative and healthy cereal products, catering to the evolving consumer needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.