Baby Food - Eastern Asia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$21.89bn in 2024. The market is expected to grow annually by 6.98% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$13.39 are generated in 2024.
In the Baby Food market, volume is expected to amount to 842.10m kg by 2029. The Baby Food market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.4kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Eastern Asia has seen steady growth due to factors such as increasing urbanization, changing dietary habits, and rising disposable income. However, the market's minimal growth rate is impacted by declining birth rates and competition from alternative products. Additionally, regulatory changes and safety concerns have also affected the market's growth.

Customer preferences: As the urban population in Eastern Asia continues to grow, there has been a significant increase in dual-income households and a rise in single-parent families. This has led to a greater demand for convenience and time-saving options, including ready-to-eat and on-the-go baby food products. Additionally, with the rising awareness of nutrition and health, there is a growing preference for organic and natural baby food options, with parents willing to pay a premium for these products. Furthermore, as more women enter the workforce, there is a growing demand for affordable and high-quality childcare services, leading to the emergence of innovative and technology-driven childcare solutions in the region.

Trends in the market: In Eastern Asia, the Baby Food market is experiencing a shift towards organic and natural products, driven by increasing health consciousness among parents. This trend is expected to continue, with an estimated 8.6% growth in the organic baby food market by 2025. Additionally, there is a growing demand for premium and international brands, as consumers become more affluent and seek higher quality products. This presents opportunities for industry stakeholders to tap into these segments and expand their product offerings. However, it also poses challenges in terms of meeting stricter regulations and ensuring supply chain transparency for these premium products.

Local special circumstances: In Eastern Asia, the Baby Food Market is heavily influenced by cultural traditions and dietary preferences. For example, in China, the one-child policy has led to a focus on high-quality and nutritious food products for infants. In Japan, there is a strong emphasis on organic and natural baby food options. Additionally, government regulations in countries like South Korea and Taiwan require strict labeling and safety standards for baby food. These unique local factors play a significant role in shaping the market dynamics of the Baby Food Market in Eastern Asia.

Underlying macroeconomic factors: The growth of the Baby Food market is also influenced by macroeconomic factors such as consumer purchasing power, government policies, and economic stability. Countries with a growing middle class and rising disposable incomes are experiencing higher demand for premium baby food products. In addition, favorable government policies supporting early childhood nutrition and increasing health awareness among parents are driving market growth. Furthermore, the economic stability of a country plays a crucial role in influencing consumer spending on essential items such as baby food, making it an important factor to consider for market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.