Baby Milk & Infant Formula - Niger

Niger

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$8.32m in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.29 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 444.10k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Niger has been seeing minimal growth, influenced by factors such as low birth rates and cultural preferences for breastfeeding. Despite this, increasing urbanization and rising disposable incomes are expected to drive growth in the future.

Customer preferences: Consumers in Niger are increasingly opting for imported baby milk and infant formula, leading to a rise in demand for premium and organic products. This trend is driven by the growing awareness about the benefits of these products, as well as the influence of Western culture. Additionally, the rise in working mothers and the need for convenience is also contributing to the growth of this market. However, traditional cultural practices such as breastfeeding and cultural beliefs about the use of processed foods may pose challenges to the adoption of these products.

Trends in the market: In Niger, there is a growing trend of mothers choosing to breastfeed their babies rather than relying on baby milk and infant formula. This trend is driven by a cultural preference for natural feeding and concerns about the safety and quality of formula products. Additionally, there is a push from government and non-governmental organizations to promote breastfeeding as a way to improve child health and reduce malnutrition rates. This trend may have significant implications for industry stakeholders, as it could impact the demand for baby milk and infant formula products in the country. It also highlights the need for companies to address consumer concerns about the safety and quality of their products, and to potentially explore alternative strategies to reach and engage with the target market in Niger.

Local special circumstances: In Niger, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high infant mortality rate and low literacy rates. This has led to a strong reliance on traditional feeding practices and distrust of commercial baby food products. Additionally, the hot and dry climate in Niger makes it challenging for dairy farms to produce high-quality milk, resulting in a limited supply of locally sourced milk for baby formula production. These factors create a unique market dynamic, where imported baby formula from neighboring countries is in high demand.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and government policies. Countries with a growing population and rising disposable incomes tend to have a higher demand for baby milk and infant formula, driving market growth. Additionally, favorable government policies, such as subsidies and regulations promoting breastfeeding, can impact market performance. Economic stability, trade policies, and consumer confidence also play a significant role in the market's success. Furthermore, the increasing awareness of the importance of proper nutrition for infants and young children is driving the demand for high-quality and safe baby milk and infant formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.