Non-Alcoholic Drinks - Niger

The Non-Alcoholic Drinks market in Niger has seen significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Niger have shifted towards healthier beverage options, with consumers increasingly seeking non-alcoholic alternatives to traditional carbonated drinks. This can be attributed to growing health consciousness and a desire for more natural and nutritious products. As a result, there has been a rise in demand for non-alcoholic drinks such as bottled water, fruit juices, and herbal teas. Trends in the market indicate a shift towards locally sourced and organic ingredients, as consumers become more aware of the environmental and health impacts of their choices. This has created opportunities for local producers to offer unique and sustainable products that cater to these preferences. Additionally, there has been a rise in the popularity of functional beverages, such as energy drinks and sports drinks, which provide added health benefits and hydration for active individuals. Local special circumstances in Niger, such as a growing middle class and urbanization, have also contributed to the development of the Non-Alcoholic Drinks market. As disposable incomes increase and more people move to urban areas, there is a greater demand for convenient and ready-to-drink beverages. This has led to the expansion of distribution networks and the availability of a wider range of non-alcoholic drinks in supermarkets, convenience stores, and cafes. Underlying macroeconomic factors, such as population growth and economic stability, have further supported the growth of the Non-Alcoholic Drinks market in Niger. With a large and young population, there is a significant consumer base for non-alcoholic beverages. Additionally, stable economic conditions have allowed for increased investment in the sector and the development of new products and marketing strategies. In conclusion, the Non-Alcoholic Drinks market in Niger is experiencing growth due to changing customer preferences towards healthier options, trends towards locally sourced and functional beverages, local special circumstances such as urbanization and a growing middle class, and underlying macroeconomic factors such as population growth and economic stability. This presents opportunities for both local and international companies to tap into the market and cater to the evolving needs of consumers in Niger.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.