Home & Laundry Care - Niger | Statista Market Forecast

The revenue generated in the Home & Laundry Care market in Niger amounts to US$153.50m in 2024.
It is projected that the market will experience an annual growth rate of 6.62% (CAGR 2024-2029).
Among the market segments, the largest one is Laundry Care, with a market volume of US$90.93m in 2024.
When compared globally, United States generates the most revenue, reaching US$32bn in 2024.
In terms of per capita figures, each person in Niger generates revenues of US$5.44 in 2024.
Furthermore, it is estimated that 1.4% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
Despite limited access to modern conveniences, the demand for home and laundry care products is steadily increasing in Niger.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Niger is experiencing moderate growth, influenced by factors such as increasing urbanization, rising disposable incomes, and heightened consumer awareness regarding hygiene and cleanliness, driving demand for effective and convenient solutions.

Customer preferences: In Niger, consumers are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues. This shift is particularly pronounced among younger demographics who value brands that align with their ethical beliefs. Additionally, the rise of urban living is leading to a demand for compact and multifunctional cleaning solutions, catering to smaller living spaces. Furthermore, cultural emphasis on family and hospitality drives interest in products that enhance home cleanliness, making them essential for social gatherings.

Trends in the market: In Niger, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, driven by increased consumer awareness of environmental impacts. This trend is especially strong among younger consumers who seek brands that reflect their ethical values. Additionally, urbanization is prompting a demand for compact and multifunctional cleaning solutions that fit into smaller living spaces. The cultural importance of family and hospitality further fuels interest in home cleanliness, making effective cleaning products vital for social interactions, thereby presenting opportunities for brands to innovate and cater to these evolving consumer preferences.

Local special circumstances: In Niger, the Home & Laundry Care market is shaped by a unique blend of cultural and geographical factors that influence consumer behavior. The arid climate necessitates products that can effectively combat dust and stains, driving demand for specialized cleaning solutions. Additionally, the communal nature of Nigerien society places a high value on hospitality, prompting households to prioritize cleanliness for social gatherings. Regulatory frameworks promoting eco-friendly products further enhance this trend, encouraging brands to innovate with environmentally sustainable options that resonate with local values and practices.

Underlying macroeconomic factors: The Home & Laundry Care market in Niger is significantly influenced by macroeconomic factors including national economic stability, consumer purchasing power, and global economic trends. Economic growth, driven by agricultural productivity and resource extraction, affects disposable income levels, which in turn impacts spending on cleaning products. Additionally, inflation rates and fiscal policies play a crucial role, as higher costs can deter consumers from purchasing premium products. Furthermore, the global shift towards sustainability is prompting local manufacturers to adapt, aligning product offerings with international eco-friendly standards, thereby enhancing market competitiveness.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.