Breakfast Cereals - Niger

Niger

Highlights

Revenue in the Breakfast Cereals market amounts to US$15.36m in 2024. The market is expected to grow annually by 8.75% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$0.54 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 7.21m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.2% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Niger is experiencing subdued growth due to factors like low consumer awareness and limited access to digital technologies. This has hindered the market's growth rate, despite the convenience offered by online services in the Bread & Cereal Products Market within The Food market.

Customer preferences: With the rising popularity of plant-based diets and increasing health-consciousness, there has been a notable shift towards healthier and more nutritious breakfast cereal options in Niger. Consumers are seeking out products made with natural and whole ingredients, as well as those that cater to specific dietary restrictions and preferences. This trend is also influenced by the growing middle class and urbanization in the country, leading to an increase in demand for convenience and on-the-go breakfast options.

Trends in the market: In Niger, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for whole grain and organic cereals. This trend is in line with the global movement towards healthier eating habits, driven by rising health concerns and a growing awareness of the importance of a balanced diet. This shift presents opportunities for industry stakeholders to innovate and cater to the growing demand for healthier breakfast options. Additionally, with the rise of e-commerce and online shopping in Niger, there is potential for companies to expand their reach and tap into the growing online market for breakfast cereals.

Local special circumstances: In Niger, the Breakfast Cereals market is heavily influenced by the country's climate and agricultural practices. The dry, arid conditions make it difficult to cultivate certain crops, leading to a reliance on imported cereals. Additionally, cultural preferences for traditional breakfast options, such as millet porridge, impact the demand for breakfast cereals. Regulatory factors, such as import restrictions and food safety regulations, also shape the market. These unique local factors contribute to a distinct market dynamic in Niger's Breakfast Cereals sector.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Niger is greatly affected by macroeconomic factors such as economic stability, government policies, and consumer spending. The country's GDP growth rate, inflation rate, and purchasing power of consumers all play a significant role in determining the performance of this market. Additionally, international trade policies, foreign investment, and exchange rates can also impact the demand for breakfast cereals. Moreover, increasing health consciousness and changing dietary preferences of consumers in Niger are driving the demand for healthier and more convenient breakfast options, leading to the growth of the Breakfast Cereals Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.