Alcoholic Drinks - Niger

The Alcoholic Drinks market in Niger is experiencing steady growth due to a combination of factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Niger are shifting towards premium and craft alcoholic beverages. Consumers are becoming more discerning and are willing to pay a premium for high-quality products. This trend is driven by a growing middle class with higher disposable incomes and a desire for unique and authentic drinking experiences. As a result, there is an increasing demand for premium spirits, craft beers, and artisanal wines in the market. Trends in the market also contribute to the growth of the Alcoholic Drinks industry in Niger. One notable trend is the rise of health-conscious drinking. Consumers are becoming more aware of the negative health effects of excessive alcohol consumption and are seeking healthier alternatives. This has led to an increase in demand for low-alcohol and non-alcoholic beverages, such as mocktails and alcohol-free beers. Additionally, there is a growing interest in organic and natural alcoholic drinks, as consumers are becoming more conscious of the environmental and sustainability aspects of their consumption choices. Local special circumstances in Niger further shape the development of the Alcoholic Drinks market. The country has a rich cultural heritage and traditions, which play a significant role in shaping consumer preferences. Traditional alcoholic beverages, such as palm wine and millet beer, continue to be popular among local consumers. These beverages are deeply rooted in the local culture and are often consumed during social and religious gatherings. As a result, there is a strong demand for traditional alcoholic drinks alongside the growing interest in premium and craft beverages. Underlying macroeconomic factors also contribute to the growth of the Alcoholic Drinks market in Niger. The country's economy has been growing steadily in recent years, leading to an increase in disposable incomes and purchasing power. This has resulted in a higher demand for luxury and indulgent products, including alcoholic beverages. Additionally, Niger has a young and growing population, which presents a significant consumer base for the Alcoholic Drinks industry. The increasing urbanization and westernization of the country also contribute to the development of the market, as urban consumers are more exposed to international trends and have a higher willingness to experiment with new products. In conclusion, the Alcoholic Drinks market in Niger is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beverages, the rise of health-conscious drinking, the demand for traditional alcoholic drinks, and the country's economic growth and young population are all driving the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.