Baby Milk & Infant Formula - Morocco

Morocco

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$143.60m in 2024. The market is expected to grow annually by 4.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.76 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 9.03m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Morocco is experiencing minimal growth due to low birth rates and cultural preference for breastfeeding. Other factors include government regulations and increasing awareness about the benefits of breastfeeding.

Customer preferences: As more women enter the workforce in Morocco, there is an increasing demand for convenient and time-saving baby food options. This has led to a rise in sales of Baby Milk & Infant Formula, particularly in urban areas. Additionally, with the growing awareness of the importance of proper nutrition for infants, there has been a shift towards premium and organic options. This trend is expected to continue, as parents become more health-conscious and willing to spend on high-quality products for their children.

Trends in the market: In Morocco, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards healthier and organic options. This trend is being driven by the increasing awareness and demand for natural and nutritious products among parents. As a result, major players in the market are focusing on introducing new organic formulas and expanding their product lines. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for more sustainable sourcing and production methods. Additionally, there is a growing demand for specialized formula options, such as hypoallergenic and lactose-free formulas, which is further driving market growth.

Local special circumstances: In Morocco, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's cultural practices and religious beliefs. Breastfeeding is highly encouraged in Morocco, leading to a smaller market for infant formula. Additionally, the government has strict regulations on the import and sale of infant formula, leading to a limited selection for consumers. This unique combination of cultural and regulatory factors greatly impacts the dynamics of the market in Morocco.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The performance of this market is impacted by the overall economic health of the country, as well as global economic trends. Additionally, fiscal policies, such as taxation and government subsidies, play a significant role in shaping market growth. Other financial indicators, such as consumer spending, inflation rates, and exchange rates, also have a direct impact on the demand for baby milk and infant formula products. Furthermore, factors such as population growth, urbanization, and changing lifestyles also influence the market, as they can affect consumer preferences and purchasing power. Overall, a stable and growing economy, favorable fiscal policies, and a supportive regulatory environment are essential for the growth of the Baby Milk & Infant Formula Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.