Confectionery & Snacks - Morocco

Morocco

Highlights

Revenue in the Confectionery & Snacks market amounts to US$2.78bn in 2024. The market is expected to grow annually by 4.97% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$72.78 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 451.60m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 10.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Morocco is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite this slow growth, the market is expected to continue expanding due to the introduction of new products and innovations.

Customer preferences: As Moroccan consumers become more health-conscious, they are seeking healthier snack and confectionery options. This has led to a rise in demand for organic, natural, and low-sugar products. Additionally, with the growing influence of Western culture, there has been an increase in the consumption of packaged and convenience snacks. This trend is further fueled by the busy lifestyles of urban dwellers, who are looking for quick and portable snack options. As a result, manufacturers are responding by introducing healthier and more convenient snack and confectionery options to cater to these changing consumer preferences.

Trends in the market: In Morocco, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly demanding organic and natural products. This trend is expected to continue as consumers become more health-conscious. Additionally, there is a growing preference for convenience and on-the-go snacks, leading to the rise of innovative packaging and smaller portion sizes. These trends present opportunities for industry stakeholders to cater to evolving consumer preferences and expand their product offerings. However, it also poses challenges for traditional snack brands, as they may need to adapt their product formulations and marketing strategies to stay relevant in the market.

Local special circumstances: In Morocco, the Confectionery & Snacks Market within The Food market is influenced by the country's rich cultural heritage and traditional cuisine. Moroccan consumers have a preference for sweets and snacks with local flavors and ingredients, leading to a demand for unique and exotic products. Additionally, the country's strategic location as a gateway to Europe and Africa has attracted foreign investment and innovation in the market. Regulatory changes in the food industry, including stricter labeling requirements and bans on unhealthy ingredients, have also impacted the market dynamics in Morocco.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as consumer spending patterns, health and wellness trends, and government policies. As the global economy continues to recover from the COVID-19 pandemic, there is a growing focus on healthier snacking options, with consumers seeking out products with natural and organic ingredients. In addition, the Moroccan government has implemented policies to promote local production and reduce imports, which has had a significant impact on the confectionery and snacks market. The country's stable economic growth and increasing disposable income levels have also contributed to the market's growth, as consumers are more willing to spend on indulgent snacks and treats.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.