Yogurt - Morocco | Statista Market Forecast

Revenue in the Yogurt market amounts to US$247.30m in 2024. The market is expected to grow annually by 5.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$6.47 are generated in 2024.
In the Yogurt market, volume is expected to amount to 137.50m kg by 2029. The Yogurt market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 3.0kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt market in Morocco is currently experiencing minimal growth due to various factors such as changing consumer preferences, increasing competition, and economic downturn. Despite the convenience offered by online services, the market's growth rate has been impacted by these challenges.

Customer preferences: Consumers in Morocco are showing a growing preference for healthy and natural food options, leading to an increase in demand for organic and plant-based yogurt products. This trend is driven by a rising awareness of the health benefits of yogurt, as well as a cultural preference for traditional and locally sourced food. Additionally, the younger population is increasingly seeking convenient and on-the-go snacking options, driving the popularity of yogurt drinks and single-serve yogurt cups.

Trends in the market: In Morocco, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing an increase in demand for organic and natural yogurt products. This is driven by a growing awareness of the health benefits of yogurt and a preference for products with fewer additives and preservatives. Additionally, there is a rising trend of flavored yogurt varieties, such as fruit and spice flavors, catering to the diverse taste preferences of consumers. These trends are significant as they reflect a shift towards healthier and more diverse yogurt options. For industry stakeholders, this presents opportunities for product innovation and market expansion. However, it also poses challenges in terms of sourcing high-quality ingredients and maintaining competitive pricing.

Local special circumstances: In Morocco, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's rich agricultural landscape and its strong dairy tradition. The production of high-quality milk is a major contributor to the success of the yogurt market, with many local producers utilizing traditional methods. Additionally, the market is heavily regulated by government agencies, ensuring product safety and quality. Moreover, the country's diverse cultural influences, including French and Berber, have led to a wide range of unique flavors and varieties in the market, catering to the diverse tastes of Moroccan consumers.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Morocco is influenced by several macroeconomic factors. These include the overall economic health of the country, global economic trends, fiscal policies, and other financial indicators. Morocco's stable economic growth and increasing disposable income have led to a rise in consumer spending on food products, including yogurt. Furthermore, the growing health consciousness among consumers and the trend towards healthier food choices have also contributed to the demand for yogurt in the country. Additionally, government initiatives to promote the dairy industry and modernize production processes have further boosted the growth of the yogurt market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.