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Baby Snacks & Others - Morocco

Morocco
  • Revenue in the Baby Snacks & Others market amounts to US$2.82m in 2024. The market is expected to grow annually by 6.50% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.07 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 151.10k kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 4.5% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others market in Morocco has been experiencing minimal growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see a slight increase in demand due to the rising health consciousness among parents.

Customer preferences:
Consumers in Morocco are increasingly seeking healthier and more convenient snack options for their babies, leading to a rise in demand for organic and all-natural baby snacks. This trend is driven by a growing awareness of the importance of nutrition and a desire to avoid processed and sugary snacks. Furthermore, with a rise in dual-income households, there is a greater need for on-the-go and easily accessible baby snacks, leading to a surge in demand for convenient and portable packaging.

Trends in the market:
In Morocco, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural baby food products. This trend is driven by increasing awareness about the benefits of organic and natural ingredients for infant health. Industry stakeholders, such as manufacturers and retailers, are responding by expanding their product offerings and marketing efforts. This trend is expected to continue in the coming years, with potential implications for the pricing and distribution strategies of baby food companies operating in Morocco.

Local special circumstances:
In Morocco, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by the country's unique cultural and religious practices. For instance, the market for halal baby food products is significantly larger due to the predominantly Muslim population. Additionally, the country's geographical location in North Africa also plays a role in market dynamics, with neighboring countries such as Algeria and Tunisia influencing consumer preferences and trade patterns. Furthermore, the government's regulations on food imports and local production also impact the availability and variety of baby food products in the market.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and favorable policies for the food industry, such as supportive regulations and investments in infrastructure, are experiencing higher growth in the market. Additionally, the increasing trend of health-conscious consumers and the growing demand for convenient and healthy snack options are also driving the growth of the Baby Snacks & Others Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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