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  4. Bread & Cereal Products

Pasta - Morocco

Morocco
  • Revenue in the Pasta market amounts to US$334.60m in 2024. The market is expected to grow annually by 5.68% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$28bn in 2024).
  • In relation to total population figures, per person revenues of US$8.76 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 209.20m kg by 2029. The Pasta market is expected to show a volume growth of 5.1% in 2025.0.
  • The average volume per person in the Pasta market is expected to amount to 4.6kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
  • Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
  • Macaroni
  • Fresh and dried pasta

Out-Of-Scope

  • Filled or prepared pasta
  • Ready-to-eat meals containing stuffed pasta
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Demographics

Most recent update: Mar 2024

Sources: Statista Market Insights, Statista Consumer Insights Global

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Pasta market in Morocco has been experiencing minimal growth, impacted by rising competition from other food products and fluctuating consumer demand. Factors such as changing dietary habits and increasing health consciousness are also affecting the market's growth rate.

Customer preferences:
Consumers in Morocco are becoming more health-conscious, leading to a growing demand for healthier and more nutritious pasta options. This trend is driven by the increasing prevalence of chronic diseases and a desire for healthier lifestyles. Additionally, there is a growing interest in incorporating traditional Moroccan ingredients, such as spices and herbs, into pasta dishes. This reflects a cultural pride and desire for authentic flavors. As a result, companies are innovating and offering a wider variety of healthier and locally-inspired pasta options in the market.

Trends in the market:
In Morocco, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for whole wheat and gluten-free pasta. This trend is influenced by the rising health consciousness among consumers, as well as the increasing availability of these products in supermarkets and health food stores. Furthermore, there is a growing interest in incorporating traditional Moroccan flavors and ingredients into pasta dishes. This trend presents opportunities for industry stakeholders to innovate and diversify their product offerings, while also catering to the changing preferences of consumers.

Local special circumstances:
In Morocco, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich culinary heritage and cultural preferences. Moroccan cuisine is known for its use of traditional spices and herbs, which are incorporated into pasta dishes, making them distinct from other Mediterranean countries. Additionally, the country's geographical location near Europe and Africa has led to a fusion of flavors, creating a unique market for pasta products. Furthermore, Morocco's strict regulations on food imports have led to a demand for locally produced pasta, promoting the growth of domestic manufacturers. These factors contribute to the dynamic and diverse landscape of the Pasta Market in Morocco.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural production. Countries with high consumer spending and a strong demand for imported goods tend to have a larger market for pasta products. Additionally, countries with a strong agricultural sector and favorable trade policies have a competitive advantage in terms of production and export of pasta products. Furthermore, economic stability and policies that support the growth of the food industry also contribute to the expansion of the Pasta Market. These factors, along with changing consumer preferences and increasing urbanization, are shaping the growth of the Pasta Market within the Bread & Cereal Products Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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