Food - Morocco

  • Morocco
  • Revenue in the Food market amounts to US$32.38bn in 2025. The market is expected to grow annually by 5.68% (CAGR 2025-2029).
  • The market's largest segment is the segment Bread & Cereal Products with a market volume of US$5.46bn in 2025.
  • In global comparison, most revenue is generated in China (US$1,736bn in 2025).
  • In relation to total population figures, per person revenues of US$842.70 are generated in 2025.
  • In the Food market, 0.3% of total revenue will be generated through online sales by 2025.
  • In the Food market, volume is expected to amount to 14.08bn kg by 2029. The Food market is expected to show a volume growth of 3.8% in 2026.
  • The average volume per person in the Food market is expected to amount to 324.40kg in 2025.

Key regions: United States, Canada, China, India, South Korea

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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Dec 2024

Source: Statista Market Insights

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Most recent update: Dec 2024

Source: Statista Market Insights

Consumer

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This report presents a comprehensive analysis and additional information on the Food market, in a PDF format.
Food: market data & analysis - Background Food: market data & analysis - Cover

Volume

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Most recent update: Dec 2024

Source: Statista Market Insights

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Most recent update: Dec 2024

Source: Statista Market Insights

Price

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Most recent update: Dec 2024

Source: Statista Market Insights

Sales Channels

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Most recent update: Nov 2024

Source: Statista Market Insights

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Most recent update: Jul 2024

Source: Statista Market Insights

Product Types

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Most recent update: Jun 2024

Sources: Statista Market Insights , Statista Consumer Insights Global

Global Comparison

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Most recent update: Dec 2024

Source: Statista Market Insights

Analyst Opinion

The Food market in Morocco is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food services. The sub-markets of dairy products, meat, fruits, vegetables, and others play a significant role in the market's overall growth rate. Government policies and economic conditions also impact the market's growth.

Customer preferences:
As Morocco's population becomes more health-conscious, there has been a noticeable increase in demand for organic and locally-grown produce. Consumers are also gravitating towards healthier options, such as gluten-free and plant-based products. This shift is driven by a growing awareness of the benefits of a balanced and nutritious diet, as well as a desire to support sustainable and ethical food production practices. Additionally, the rise of e-commerce platforms and online grocery shopping has made it easier for consumers to access a wider variety of healthy food options.

Trends in the market:
In Morocco, The Food market is experiencing a surge in online food delivery services, with major players like Jumia Food and Glovo expanding their presence in the country. Additionally, there is a growing trend of using mobile apps to order groceries and meal kits, providing convenience and safety during the pandemic. This trend is expected to continue as more people embrace digital solutions for their food needs. For industry stakeholders, this presents an opportunity to tap into the growing demand for online food services and cater to the evolving needs of consumers. However, it also poses a challenge for traditional brick-and-mortar businesses to adapt and compete in the digital sphere. Overall, the trajectory of these trends suggests a shift towards a more digitalized food market in Morocco, with implications for both consumers and industry players.

Local special circumstances:
In Morocco, The Food market is heavily influenced by the country's diverse and vibrant culinary culture. The market is shaped by the availability of locally sourced ingredients, including spices, vegetables, and meats, as well as traditional cooking methods and recipes. Additionally, the government's support for promoting and preserving Moroccan cuisine has led to a thriving food industry, with a wide range of street vendors, restaurants, and food markets catering to both locals and tourists. Furthermore, the country's strategic location and trading history have also played a significant role in the development of The Food market, with influences from Mediterranean, Arab, and African cuisines.

Underlying macroeconomic factors:
The Food market in Morocco is also impacted by macroeconomic factors such as consumer spending, government policies, and economic stability. As the country continues to experience economic growth and stability, there is an increase in consumer purchasing power, leading to higher demand for food products. In addition, government initiatives to promote agriculture and food production have also contributed to the growth of the market. However, challenges such as rising inflation and fluctuating exchange rates can have a negative impact on the market and consumer purchasing behavior. Furthermore, global economic trends, such as changes in trade policies and the impact of the COVID-19 pandemic, can also affect the performance of The Food market in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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