Non-Alcoholic Drinks - Morocco | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$2.36bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$681.40m in 2024.
Revenue, combined amounts to US$3.04bn in 2024.
The revenue, at home is expected to grow annually by 1.23% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$61.78 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 2.84bn L by 2024.
Volume, out-of-home is expected to amount to 215.70m L in 2024.
Volume, combined is expected to amount to 3.05bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 74.26L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Morocco is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Morocco are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the negative health effects of consuming sugary and artificially flavored drinks. As a result, there is a rising demand for non-alcoholic drinks such as herbal teas, fruit-infused waters, and natural juices. Trends in the Non-Alcoholic Drinks market in Morocco are also influenced by global and regional market developments. One major trend is the rising popularity of functional beverages that offer additional health benefits beyond hydration. Functional beverages, such as energy drinks and sports drinks, are gaining traction among Moroccan consumers who are looking for drinks that can boost their energy levels or enhance their athletic performance. Additionally, there is a growing interest in plant-based beverages, such as almond milk and coconut water, as more people adopt vegetarian or vegan lifestyles. Local special circumstances in Morocco contribute to the development of the Non-Alcoholic Drinks market. Morocco is known for its rich agricultural resources, including a wide variety of fruits and herbs. This abundance of natural ingredients allows for the production of high-quality and flavorful non-alcoholic beverages. Moroccan consumers appreciate the use of local ingredients and traditional recipes in their drinks, which adds to the appeal of non-alcoholic beverages in the market. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Morocco. The country's economy has been steadily growing, leading to an increase in disposable income among consumers. As a result, people are more willing to spend on premium and healthier beverage options. Additionally, the tourism industry in Morocco is thriving, attracting a large number of international visitors. These tourists often seek out local and authentic experiences, including trying traditional Moroccan beverages, which further drives the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Morocco is developing and expanding due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the popularity of functional and plant-based drinks, the use of local ingredients, and the growth of the country's economy and tourism industry all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.