Breakfast Cereals - Morocco

Morocco

Highlights

Revenue in the Breakfast Cereals market amounts to US$161.50m in 2024. The market is expected to grow annually by 5.37% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.23 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 43.27m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Morocco is experiencing minimal growth due to various factors, including the increasing adoption of healthier breakfast options, rising health awareness among consumers, and the convenience of online shopping for food products. This has led to a steady but slow growth rate in the Bread & Cereal Products Market within The Food market in Morocco.

Customer preferences: As Moroccan consumers become more health-conscious, there has been a growing demand for healthier breakfast cereal options. This trend is driven by a shift towards healthier eating habits and an increased awareness of the importance of a balanced breakfast. Additionally, there is a growing preference for convenience and on-the-go options, leading to the rise of single-serve and portable cereal packs. This trend is also influenced by the busy lifestyles of urban consumers and the need for quick and easy breakfast solutions.

Trends in the market: In Morocco, the Breakfast Cereals market is experiencing a rise in demand for healthier options, with consumers increasingly seeking out products made with whole grains and natural ingredients. This trend is significant as it reflects a growing awareness of the importance of a balanced diet and the potential health benefits of incorporating nutritious breakfast options. For industry stakeholders, this presents an opportunity to capitalize on this trend by offering a wider range of healthier breakfast cereal options. Additionally, there is a growing trend of incorporating traditional Moroccan ingredients and flavors into breakfast cereals, catering to local preferences and adding to the overall cultural appeal of these products. This trajectory indicates a potential for continued growth and diversification in the Breakfast Cereals market in Morocco.

Local special circumstances: In Morocco, the Breakfast Cereals Market is heavily influenced by the country's rich agricultural heritage and strong consumer demand for healthy and nutritious breakfast options. The market is also shaped by cultural traditions, with breakfast being an important meal in Moroccan cuisine. Additionally, government initiatives promoting healthy eating habits and regulations on food labeling and advertising play a significant role in shaping the market. These factors contribute to the unique dynamics of the Breakfast Cereals Market in Morocco, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Morocco is impacted by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators that influence market performance. Morocco's economy has been steadily growing in recent years, with a focus on diversification and attracting foreign investment. This has created a stable business environment, which has positively impacted the Breakfast Cereals Market. Additionally, the country's growing middle class and increasing urbanization have resulted in a higher demand for convenience foods, including breakfast cereals. However, the market is also affected by challenges such as inflation, currency fluctuations, and government regulations on food imports. These factors can impact production costs and ultimately affect the prices of breakfast cereals in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.