Spices & Culinary Herbs - Morocco

Revenue in the Salt & Other Spices market amounts to US$258.70m in 2024. The market is expected to grow annually by 6.24% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$6.77 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 17.65m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.4kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Sauces & Spices Market in Morocco is experiencing minimal growth, impacted by factors such as increasing demand for traditional spices, health-conscious consumer preferences, and the convenience of online shopping. Despite this, the overall Food Market in Morocco continues to see steady growth.

Customer preferences: As the demand for healthier and more sustainable food options grows, consumers in Morocco are increasingly seeking out locally sourced and organic spices and culinary herbs. This shift is driven by a desire for fresher and more flavorful ingredients, as well as a growing interest in supporting local farmers and reducing carbon footprint. This trend is also reflected in the rising popularity of traditional Moroccan cuisine, which heavily relies on the use of fragrant spices and herbs. Moreover, with the growing popularity of plant-based diets, there is an increased demand for spices and herbs as flavorful alternatives to meat and dairy products. This shift towards more conscious and intentional food choices is expected to continue in the coming years, shaping the future of the Sauces & Spices Market within The Food market market.

Trends in the market: In Morocco, the Spices & Culinary Herbs Market within the Sauces & Spices Market is experiencing a surge in demand for locally-sourced and organic spices, driven by consumer preference for healthier and more sustainable options. This trend is expected to continue as the country's economy grows and consumers become more health-conscious. Additionally, the use of traditional Moroccan spices in international cuisines is on the rise, creating new opportunities for industry players to expand their reach. However, this trend also poses challenges for small-scale farmers who may struggle to meet the growing demand. As such, there is a need for collaboration between industry stakeholders to ensure sustainable sourcing practices and fair trade for local farmers.

Local special circumstances: In Morocco, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is influenced by its rich history and cultural traditions. The country's long-standing use of spices in its cuisine has created a unique demand for high-quality, locally-sourced herbs and seasonings. Additionally, strict regulations on imports and exports of certain spices have led to a thriving local market for these products. These factors contribute to the vibrant and diverse landscape of the Moroccan spices and culinary herbs market.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for spices and culinary herbs due to increased consumer spending. Additionally, the increasing popularity of ethnic cuisines and growing health consciousness among consumers are also driving the demand for natural and healthy spices and herbs, leading to market growth. However, factors such as trade policies, currency fluctuations, and supply chain disruptions can have a significant impact on the market performance, especially for countries heavily reliant on imports.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.