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  4. Spreads & Sweeteners

Spreads - Morocco

Morocco
  • Revenue in the Spreads market amounts to US$294.80m in 2024. The market is expected to grow annually by 5.08% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$19bn in 2024).
  • In relation to total population figures, per person revenues of US$7.71 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 97.17m kg by 2029. The Spreads market is expected to show a volume growth of 3.2% in 2025.0.
  • The average volume per person in the Spreads market is expected to amount to 2.2kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Jams and marmalades
  • Chocolate spreads
  • Peanut butter

Out-Of-Scope

  • Other bread spreads, such as cream cheese
  • Honey
  • Compotes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Demographics

Most recent update: Mar 2024

Sources: Statista Market Insights, Statista Consumer Insights Global

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spreads Market in Morocco is experiencing minimal growth due to factors such as low consumer awareness and limited access to digital technologies. However, the market is expected to grow as more consumers become health-conscious and seek convenient online options for purchasing spreads and sweeteners. This growth will be driven by sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter, as they cater to different consumer preferences.

Customer preferences:
With the growing focus on health and wellness, consumers in Morocco are increasingly opting for healthier and more natural spreads and sweeteners. This trend is driven by a growing awareness of the link between diet and health, as well as a desire for more sustainable and ethically sourced products. As a result, there has been a rise in demand for organic and plant-based spreads and sweeteners, as well as those made with natural ingredients. Additionally, there is a growing preference for low-sugar and low-calorie options, as well as alternatives to traditional spreads and sweeteners, such as stevia and honey. This shift towards healthier choices reflects changing consumer preferences and a growing interest in leading a more health-conscious lifestyle.

Trends in the market:
In Morocco, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier alternatives, with consumers becoming more health-conscious and seeking out natural and organic products. This trend is driven by the rising prevalence of diet-related diseases and a growing awareness of the benefits of a healthy diet. As a result, there is an increasing demand for sugar-free and low-calorie spreads and sweeteners. This trend is expected to continue, with industry players investing in product innovation and marketing campaigns to cater to this growing demand. Additionally, there is a rise in e-commerce platforms and online grocery shopping, providing a convenient avenue for consumers to purchase these products. These trends are significant for industry stakeholders as they present opportunities for growth and market expansion. However, there may also be challenges in terms of competition and meeting consumer expectations for quality and affordability. Overall, the trajectory of these trends is towards a more health-conscious and digitally-savvy consumer base, making it imperative for industry players to adapt and cater to these changing preferences to remain competitive in the market.

Local special circumstances:
In Morocco, the Spreads & Sweeteners Market within The Food market is influenced by the country's rich culinary traditions and strong preference for natural ingredients. The use of local honey and argan oil in spreads and sweeteners adds a unique twist to the market. Additionally, the country's strict regulatory policies on food imports and production also play a role in shaping the market. These factors contribute to a diverse and competitive landscape in Morocco's Spreads Market.

Underlying macroeconomic factors:
The Spreads Market of the Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors in Morocco. The country's economic growth, consumer spending patterns, and government policies play a crucial role in shaping the market. Additionally, global economic trends, such as changing consumer preferences and trade regulations, also have a significant influence. As Morocco continues to experience steady economic growth and increased consumer spending, the demand for spreads and sweeteners is expected to rise. Furthermore, government initiatives to promote domestic production and reduce import dependence are likely to drive market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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