Baby Food - Morocco | Statista Market Forecast

Revenue in the Baby Food market amounts to US$223.60m in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$5.85 are generated in 2024.
In the Baby Food market, volume is expected to amount to 17.90m kg by 2029. The Baby Food market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.4kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Morocco is currently experiencing minimal growth due to factors such as low birth rates and the availability of traditional homemade baby food. However, the increasing awareness of the importance of nutrition for infants and the convenience of prepared baby food options are expected to drive future growth in this market. Additionally, the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, and Baby Snacks & Others are expected to contribute to the overall growth of the Baby Food Market in Morocco.

Customer preferences: As the demand for convenience and healthy options continues to grow, the Baby Food Market in Morocco has seen a rise in demand for organic and natural products. This trend is driven by a growing awareness of the benefits of a healthy diet for infants and children. Additionally, with more women entering the workforce, there is a higher demand for on-the-go and ready-to-eat baby food options. This shift in consumer preferences towards healthier and convenient options is expected to continue as the younger generation becomes parents and seeks the best nutrition for their children.

Trends in the market: In Morocco, the Baby Food Market within The Food market is experiencing a trend towards organic and natural baby food products. This trend is driven by consumer demand for healthier and more sustainable options for their children. The trajectory of this trend is expected to continue as more parents become aware of the potential benefits of organic and natural baby food. This trend is significant as it presents opportunities for industry stakeholders to expand their product offerings and capture a larger market share. However, it also poses challenges for companies to ensure the quality and safety of their products in a highly competitive market. Additionally, this trend may have implications for pricing and distribution strategies as consumers are willing to pay a premium for these products.

Local special circumstances: In Morocco, the Baby Food Market within The Food market is heavily influenced by the country's cultural practices and traditions. Traditional Moroccan cuisine places a strong emphasis on fresh, locally-sourced ingredients, which has led to a demand for organic and natural baby food products. Additionally, Morocco has a large Muslim population, which has specific dietary restrictions and preferences, leading to a unique market for halal baby food products. The government has also implemented regulations for labeling and packaging of baby food products, which has affected the market dynamics.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market in Morocco is influenced by macroeconomic factors such as consumer spending power, government policies on food safety and nutrition, and the overall economic health of the country. With a growing middle class and increasing disposable income, consumers are becoming more health-conscious and willing to spend on premium baby food products. Moreover, the government's efforts to promote healthy eating habits and regulate the quality of baby food products are also driving market growth. However, economic downturns and currency fluctuations can affect consumer purchasing power, leading to fluctuations in market demand. Additionally, the ongoing COVID-19 pandemic has impacted the market, with consumers prioritizing essential items over non-essential ones, including baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.