Fresh Fruits - Morocco | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$2.82bn in 2024. The market is expected to grow annually by 5.36% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$73.72 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.83bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 40.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Morocco is experiencing minimal growth, influenced by factors such as fluctuating weather conditions, limited access to technology in rural areas, and consumer preferences for traditional markets. Despite this, rising health consciousness and convenience of online services may drive future growth.

Customer preferences: Consumers in Morocco are increasingly turning towards healthier food options, with a growing demand for fresh fruits as compared to processed or packaged alternatives. This trend is driven by a shift towards healthier lifestyle choices, influenced by the country's cultural emphasis on natural and traditional foods. Additionally, there is a rising awareness about the health benefits of fresh fruits, leading to an increase in their consumption among all age groups. This has also resulted in a growing market for locally sourced and organic fruits in the country.

Trends in the market: In Morocco, the Fresh Fruits market is experiencing a significant increase in demand for locally sourced, organic produce. This trend is driven by consumer preferences for healthier and more sustainable options, as well as government initiatives promoting organic farming. Additionally, there is a growing trend of e-commerce in the market, with more consumers turning to online platforms to purchase fresh fruits. This trajectory is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for digital marketing strategies.

Local special circumstances: In Morocco, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographic location and climate. The fertile land and mild climate make it an ideal location for growing a variety of fruits, such as citrus fruits, dates, and olives. Additionally, the strong cultural tradition of using fresh fruits in meals and snacks has led to a high demand for locally grown produce. The government's support for sustainable agriculture and export opportunities also plays a significant role in driving the growth of the Fresh Fruits Market in Morocco.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is influenced by various macroeconomic factors in Morocco. The country's economic health, fiscal policies, and global trends play a significant role in shaping the market performance. Morocco's strong agricultural sector, favorable regulatory environment, and government initiatives to boost agricultural production have contributed to the growth of the Fresh Fruits Market. Additionally, the increasing demand for healthier food options and rising disposable income are also driving the market. However, challenges such as limited access to credit and infrastructure, and fluctuations in global commodity prices may hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.