Other Cereal Products - Morocco

  • Morocco
  • Revenue in the Other Cereal Products market amounts to US$2.50bn in 2024. The market is expected to grow annually by 5.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in Egypt (US$15,130m in 2024).
  • In relation to total population figures, per person revenues of US$65.75 are generated in 2024.
  • In the Other Cereal Products market, volume is expected to amount to 1.20bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.7% in 2025.
  • The average volume per person in the Other Cereal Products market is expected to amount to 27.3kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

 
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Analyst Opinion

The Other Cereal Products Market in Morocco is experiencing minimal growth due to various factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see steady growth in the coming years.

Customer preferences:
As Morocco's urban population continues to grow, there has been a rise in demand for convenient and nutritious breakfast options, leading to an increased consumption of other cereal products such as oatmeal, granola, and muesli. This shift can be attributed to a growing health consciousness among consumers, as well as changing lifestyles and work patterns. As a result, there has been a surge in the availability and accessibility of these products in supermarkets and online stores.

Trends in the market:
In Morocco, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increasing demand for gluten-free, organic, and non-GMO products. This trend is driven by a growing awareness of the health benefits of these products and a desire for more natural and sustainable options. As a result, industry stakeholders are investing in research and development to meet this demand and are also exploring opportunities for partnerships and collaborations with local farmers and suppliers. This trend is expected to continue, with potential implications for the market's competitive landscape and consumer preferences.

Local special circumstances:
In Morocco, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's traditional cuisine, which places a strong emphasis on cereals and grains. Additionally, Morocco's geographical location in North Africa allows for the production of unique cereals such as couscous, which has gained popularity in the global market. Furthermore, the government's efforts to promote sustainable agriculture and support local farmers have contributed to the growth of the Other Cereal Products Market in the country.

Underlying macroeconomic factors:
The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Morocco is influenced by several macroeconomic factors. These include the country's economic growth, which is expected to remain stable in the coming years, as well as its favorable regulatory environment for the food industry. Additionally, the government's efforts to improve the country's agricultural sector and increase investment in infrastructure are expected to drive market growth. Furthermore, the rising health consciousness among consumers and increasing demand for healthy and convenient food options are also key factors contributing to the growth of the Other Cereal Products Market in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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