Baby Milk & Infant Formula - Ireland

Revenue in the Baby Milk & Infant Formula market amounts to US$49.63m in 2024. The market is expected to grow annually by 4.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$9.75 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.61m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.4kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Ireland is experiencing minimal growth, impacted by factors such as declining birth rates and increasing awareness of breastfeeding benefits. Convenience and safety concerns drive some demand for formula.

Customer preferences: The growing demand for organic and natural products has also extended to the Baby Milk & Infant Formula Market in Ireland. Parents are increasingly opting for products free from artificial additives and preservatives, and are willing to pay a premium for these options. This trend is driven by a desire for healthier and safer options for their children, as well as a growing concern for the environment. As a result, companies in the market are focusing on developing and promoting organic and natural products to meet this demand.

Trends in the market: In Ireland, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a trend towards organic and natural products, as parents become more conscious about the ingredients in their baby's food. This trend is expected to continue, with an increase in demand for products with no added preservatives or artificial flavors. Additionally, there is a growing trend of online shopping for baby food, as parents seek convenience and a wider range of options. This shift towards e-commerce is expected to impact traditional retail sales and distribution strategies.

Local special circumstances: In Ireland, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strong cultural tradition of breastfeeding. As a result, there are strict regulations in place for marketing and advertising of infant formula, making it a highly competitive market for manufacturers. Additionally, Ireland's small geographic size and high population density make it a convenient market for distribution and sales. The country's strong economy and high disposable income also contribute to the demand for premium and organic baby formula products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as population growth, disposable income levels, and consumer spending patterns. In Ireland, the market is particularly influenced by the country's strong economic growth and high disposable incomes, leading to increased demand for premium and organic baby milk and formula products. Additionally, government regulations and policies promoting healthy nutrition for infants and young children are driving growth in the market. However, the recent economic downturn caused by the COVID-19 pandemic has led to a decline in consumer spending and could potentially impact the market in the short term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.