Beauty & Personal Care - Ireland

Ireland

In 2024, the Beauty & Personal Care market in Ireland is projected to generate a revenue of US$1.21bn.
The market is expected to grow at an annual rate of 1.91% (CAGR 2024-2029).
The largest segment within the market is Personal Care, which is estimated to have a market volume of US$0.64bn in 2024.
When compared to global figures, in the United States leads the industry by generating a revenue of US$101bn in 2024.
In terms of per capita revenue, in Ireland generates US$237.80 per person in 2024.
By 2024, online sales are projected to contribute 41.8% of the total revenue in the Beauty & Personal Care market.
Ireland's beauty market is experiencing a surge in demand for natural and organic skincare products, reflecting a growing consumer preference for environmentally-friendly and sustainable options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market in Ireland is experiencing stagnant growth, influenced by factors like changing consumer preferences, a shift towards sustainable products, and the impact of economic uncertainty on discretionary spending.

Customer preferences: Consumers in Ireland are increasingly prioritizing clean and sustainable beauty products, reflecting a broader cultural shift towards environmental consciousness. This trend is particularly pronounced among younger demographics, who are more likely to support brands with ethical sourcing and minimal packaging. Additionally, there is a growing demand for personalized beauty solutions, as individuals seek products tailored to their unique skin types and concerns. Social media influence remains strong, with consumers turning to online platforms for recommendations and trends, further shaping their purchasing decisions.

Trends in the market: In Ireland, the Beauty & Personal Care market is experiencing a significant shift towards clean and sustainable products, driven by heightened consumer awareness of environmental issues. This trend is particularly evident among younger consumers who prioritize brands that emphasize ethical sourcing and eco-friendly packaging. Additionally, there is an increasing demand for personalized beauty solutions, as individuals seek products specifically designed for their unique skin concerns. Social media continues to play a pivotal role, with influencers shaping consumer preferences and driving trends, thereby impacting purchasing decisions and brand loyalty for industry stakeholders.

Local special circumstances: In Ireland, the Beauty & Personal Care market is shaped by a strong cultural appreciation for natural beauty and holistic wellness, reflecting the country’s rich heritage of herbal remedies and traditional skincare. The regulatory framework also emphasizes stringent standards for product safety and environmental sustainability, prompting brands to innovate responsibly. Additionally, the geographical diversity, from urban centers to rural landscapes, influences consumer preferences, with a notable inclination towards locally sourced ingredients and artisanal products that resonate with Irish identity.

Underlying macroeconomic factors: The Beauty & Personal Care market in Ireland is significantly shaped by macroeconomic factors such as consumer spending power, economic stability, and global market trends. An improving national economy, characterized by rising disposable incomes and low unemployment rates, fosters greater investment in personal care products. Additionally, the global shift towards sustainability and ethical consumption is prompting Irish consumers to favor brands that align with these values. Fiscal policies promoting local businesses further enhance the market, encouraging investment in artisanal products and local sourcing. Moreover, the impact of international trade agreements influences the availability and pricing of imported beauty products, shaping consumer choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.