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  4. Bread & Cereal Products

Bread - Ireland

Ireland
  • Revenue in the Bread market amounts to US$633.60m in 2024. The market is expected to grow annually by 2.54% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$124.50 are generated in 2024.
  • In the Bread market, volume is expected to amount to 217.10m kg by 2029. The Bread market is expected to show a volume growth of 0.8% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 41.1kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread Market in Ireland has seen limited growth due to various factors including declining consumer interest in traditional bread products and increasing demand for healthier alternatives. This stagnant growth can also be attributed to the rise of online grocery shopping and the convenience it offers to consumers.

Customer preferences:
As consumers become more health-conscious, there has been a rise in demand for gluten-free and organic bread options in Ireland. This trend is driven by a growing awareness of food allergies and a preference for natural and sustainable products. Additionally, the increasing popularity of plant-based diets among younger generations is also a significant factor influencing the bread market. This shift towards healthier and more inclusive options is expected to continue in the coming years, as consumers prioritize their well-being and environmental impact.

Trends in the market:
In Ireland, the Bread Market is experiencing a shift towards healthier options, with a focus on whole grain and gluten-free products. This trend is driven by an increasing awareness of the importance of a balanced diet and the rise in demand for dietary alternatives. Additionally, there is a growing demand for convenience, leading to the development of pre-packaged bread and ready-to-eat options. These trends are significant as they cater to consumer preferences and have the potential to drive growth in the industry. However, they also pose challenges for traditional bread producers who may need to adapt their products and production processes to stay competitive.

Local special circumstances:
In Ireland, the Bread Market within the Bread & Cereal Products Market is heavily influenced by the country's strong agricultural sector and its rich history of bread making. The demand for locally-sourced, artisanal bread is on the rise, reflecting the country's growing focus on sustainable and healthy food options. Additionally, the government's support for small-scale bakeries and the popularity of traditional Irish breads, such as soda bread and potato bread, contribute to the unique dynamics of the market. These factors make Ireland's Bread Market distinct from other markets and highlight the country's strong cultural ties to bread consumption.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Ireland is affected by various macroeconomic factors. The growth of this market is heavily influenced by global economic trends, which can impact the demand for bread and cereal products. Additionally, the national economic health of Ireland plays a significant role in determining the performance of this market. Fiscal policies, such as taxes and subsidies on food products, can also have a significant impact on the bread market. Other relevant financial indicators, such as consumer spending and inflation rates, can also influence the purchasing power and demand for bread and cereal products in Ireland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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