Breakfast Cereals - Ireland | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$87.44m in 2024. The market is expected to grow annually by 2.94% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$17.18 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 12.25m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.3kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market in Ireland has been experiencing slight growth, impacted by factors such as changing consumer preferences and increased competition. This has resulted in a negligible growth rate, as consumers are opting for healthier breakfast options.

Customer preferences: The Breakfast Cereals Market in Ireland has seen a rise in demand for healthier and more diverse options, as consumers become more health-conscious and look for convenient breakfast solutions. This trend is driven by the growing focus on nutrition and wellness, as well as the increasing influence of Western breakfast culture. Additionally, the rise in vegetarian and vegan diets has also led to an increase in demand for plant-based and organic breakfast cereal options.

Trends in the market: In Ireland, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for organic and gluten-free options. This trend is driven by consumers seeking healthier breakfast alternatives and concerns over food allergies. As a result, major players in the market are investing in new product development and marketing strategies to cater to this growing segment. Additionally, there is a shift towards online shopping and delivery services, providing convenience for consumers and opening up new distribution channels for manufacturers. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into the growing health-conscious and digitally savvy consumer base in Ireland.

Local special circumstances: In Ireland, the Breakfast Cereals market is heavily influenced by the country's strong agricultural sector. The use of locally sourced ingredients is a major selling point for Irish brands, catering to consumers' preference for natural and sustainable products. Additionally, the Irish government's strict regulations on food labeling and advertising have shaped the market, promoting transparency and consumer trust in the industry. These factors contribute to the unique and competitive landscape of the Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market in Ireland.

Underlying macroeconomic factors: The Breakfast Cereals Market in Ireland is heavily influenced by macroeconomic factors such as consumer spending patterns, economic stability, and government policies. With a strong economy and high levels of disposable income, Irish consumers have a high demand for convenient and nutritious breakfast options. Additionally, favorable government policies promoting healthy eating habits and increased investment in food technology have also contributed to the growth of the Breakfast Cereals Market in Ireland. However, fluctuations in global commodity prices and changes in consumer preferences towards more natural and organic products may pose challenges for the market in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.