Baby Milk & Infant Formula - Georgia

  • Georgia
  • Revenue in the Baby Milk & Infant Formula market amounts to US$7.04m in 2024. The market is expected to grow annually by 4.73% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$16,850m in 2024).
  • In relation to total population figures, per person revenues of US$1.89 are generated in 2024.
  • In the Baby Milk & Infant Formula market, volume is expected to amount to 0.38m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.8% in 2025.
  • The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

 
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Analyst Opinion

The Baby Milk & Infant Formula Market in Georgia is seeing a slow growth rate due to factors such as declining birth rates, preference for breastfeeding, and strict regulations. However, increasing disposable income and rising awareness about the benefits of formula are expected to drive growth in the future.

Customer preferences:
As more Georgian parents prioritize their child's nutrition, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is witnessing a rise in demand for organic and natural options. This trend is driven by a growing awareness of the potential health benefits of such products for their infants. Additionally, with the rise of working mothers, there is a shift towards convenient and time-saving options, such as ready-to-feed formula and single-serving packaging.

Trends in the market:
In Georgia, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and natural products. This trend is driven by consumer demand for healthier options for their infants, as well as increasing awareness of the potential risks of artificial ingredients. Industry stakeholders should take note of this trend and adapt their product offerings to cater to this growing market segment. Additionally, the use of online platforms for purchasing and delivery of baby food products is also on the rise, presenting opportunities for companies to expand their reach and improve convenience for consumers.

Local special circumstances:
In Georgia, the Baby Milk & Infant Formula Market is influenced by the country's strong cultural preference for breast milk, resulting in a relatively small market compared to other countries. Additionally, the government has implemented strict regulations on the marketing and sales of baby milk and infant formula, further impacting the market. However, with the increasing number of working mothers and rising disposable income, there is a growing demand for convenient and high-quality baby milk and infant formula products. This has led to the emergence of local brands and the introduction of imported brands catering to this niche market. Furthermore, the country's geographic location and proximity to other emerging markets in Eastern Europe have also attracted global players to enter the market, creating a competitive landscape.

Underlying macroeconomic factors:
The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For example, countries with a strong economy and stable fiscal policies tend to have a higher demand for baby milk and infant formula, as families have more disposable income to spend on these products. On the other hand, regions facing economic challenges or fiscal instability may see a decline in demand for these products. Additionally, factors such as population growth, urbanization, and changing consumer preferences also play a significant role in shaping the market for baby milk and infant formula.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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