Fresh Fish - Georgia

  • Georgia
  • Revenue in the Fresh Fish market amounts to US$75.52m in 2024. The market is expected to grow annually by 6.26% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$57bn in 2024).
  • In relation to total population figures, per person revenues of US$20.32 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 5.27m kg by 2029. The Fresh Fish market is expected to show a volume growth of 6.7% in 2025.
  • The average volume per person in the Fresh Fish market is expected to amount to 1.2kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

The Fresh Fish Market in Georgia is currently experiencing subdued growth due to various factors such as limited access to technology, low consumer health awareness, and lack of convenient online services. Despite this, the market is gradually growing as consumers become more interested in fresh and locally sourced seafood options.

Customer preferences:
As consumers become more health-conscious, there has been a growing demand for sustainably-sourced and locally-caught fresh fish in the Fish & Seafood Market within The Food market. This trend is driven by a desire for transparency and freshness, as well as a growing awareness of the environmental impact of imported seafood. Additionally, there has been a shift towards alternative seafood options, such as plant-based seafood alternatives, reflecting the rise of vegetarian and vegan diets in Georgia. These trends are also influenced by the cultural significance of seafood in Georgian cuisine, where it is often seen as a symbol of abundance and prosperity.

Trends in the market:
In Georgia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainably-sourced seafood. This trend is driven by consumers' growing awareness of the environmental impact of overfishing and the desire for healthier, high-quality seafood options. As a result, industry stakeholders are increasingly investing in sustainable fishing practices and promoting certified sustainable seafood. This trend is expected to continue, with potential implications for increased profitability and consumer trust in the industry. Additionally, there is a growing trend of incorporating technology in the seafood market, with the use of blockchain to track seafood origin and ensure food safety. This trend is expected to continue as consumers become more conscious about the source of their food and demand transparency from the industry.

Local special circumstances:
In Georgia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by its geographical location along the Black Sea and its rich fishing traditions. This has resulted in a strong demand for locally caught fish and a focus on sustainability in the market. Additionally, cultural preferences for fresh, high quality seafood have shaped the market dynamics, with an emphasis on direct sales from fishermen to consumers. Government regulations have also played a role in promoting sustainable fishing practices and ensuring food safety standards, further shaping the unique dynamics of the Fresh Fish Market in Georgia.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Georgia is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with favorable economic conditions and strong investment in the seafood industry are experiencing faster market growth compared to regions with economic challenges and limited funding for The Food market. Additionally, the increasing demand for healthy and sustainable food options, as well as the growing popularity of seafood as a protein source, are driving the growth of the Fresh Fish Market in Georgia. Moreover, government policies and regulations promoting sustainable fishing practices and ensuring food safety also play a significant role in shaping the market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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