Non-Alcoholic Drinks - Georgia

The Non-Alcoholic Drinks market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Georgian consumers have shown a growing preference for healthier beverage options, which has driven the demand for non-alcoholic drinks. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for more natural and nutritious products. As a result, there has been a surge in the consumption of bottled water, natural fruit juices, and functional beverages such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Georgia is the rising popularity of functional beverages. Consumers are increasingly seeking beverages that offer added health benefits, such as improved digestion, increased energy, and enhanced hydration. This has led to the introduction of a wide range of functional beverages in the market, including probiotic drinks, herbal teas, and vitamin-infused waters. Another trend in the market is the growing demand for locally sourced and organic ingredients. Georgian consumers are becoming more conscious of the environmental impact of their consumption choices and are seeking products that are made with sustainable and ethically sourced ingredients. This trend has led to the emergence of local brands that focus on using locally grown fruits and herbs in their beverages.

Local special circumstances: Georgia's unique cultural heritage and traditional beverage offerings have also influenced the Non-Alcoholic Drinks market in the country. Georgian cuisine is known for its rich flavors and diverse ingredients, and this has translated into the beverage sector as well. Traditional Georgian drinks such as lemonade, mineral water, and herbal teas continue to be popular among consumers, and many companies have capitalized on these traditional flavors to create innovative and modern beverage options.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Georgia can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to afford higher-priced beverages and experiment with new and innovative products. Additionally, the tourism industry in Georgia has been booming, with an increasing number of international tourists visiting the country. This has created a demand for non-alcoholic beverages that cater to the preferences of tourists, such as natural and organic options. The tourism industry has also provided an opportunity for local beverage companies to showcase their products and expand their customer base. In conclusion, the Non-Alcoholic Drinks market in Georgia is experiencing growth due to changing customer preferences towards healthier options, the emergence of functional beverages, the demand for locally sourced and organic ingredients, the influence of traditional Georgian drinks, and favorable macroeconomic factors such as economic growth and a thriving tourism industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.