Meat - Georgia

  • Georgia
  • Revenue in the Meat market amounts to US$668.10m in 2024. The market is expected to grow annually by 7.78% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$179.70 are generated in 2024.
  • In the Meat market, volume is expected to amount to 118.10m kg by 2029. The Meat market is expected to show a volume growth of 4.6% in 2025.
  • The average volume per person in the Meat market is expected to amount to 26.5kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Georgia is experiencing minimal growth, influenced by factors such as consumer preferences for fresh and processed meat, as well as the growing trend towards meat substitutes. Despite the convenience and health awareness driving the overall Food Market, the Meat Market may be hindered by competition from alternative protein sources and concerns over sustainability and animal welfare.

Customer preferences:
As more consumers in Georgia become health-conscious, there is a growing demand for sustainable and ethically-sourced meat products in the Meat Market within The Food market. This trend is driven by cultural values and a desire for healthier and more environmentally-friendly options. Additionally, the rise of plant-based diets and flexitarianism has also influenced consumer preferences, leading to the emergence of alternative protein sources in the meat market.

Trends in the market:
In Georgia, the Meat Market within The Food market is seeing a trend towards sustainable and locally sourced meat products. This trend is driven by consumer demand for transparency and ethical sourcing practices. As a result, many industry stakeholders are investing in sustainable farming methods and marketing campaigns to promote their products as environmentally friendly. This trend is expected to continue as consumers become more conscious of their food choices and seek out products that align with their values. This could have potential implications for larger meat producers who may need to adapt their practices to meet consumer demands and compete in the market. Additionally, smaller, locally owned meat markets may see an increase in business as consumers prioritize supporting local and sustainable businesses.

Local special circumstances:
In Georgia, the Meat Market within The Food market is heavily influenced by the state's rich agricultural background. The market is dominated by small, family-owned farms that prioritize sustainable and ethical farming practices. This emphasis on quality and local sourcing sets Georgia's Meat Market apart from others, creating a demand for premium, locally-sourced meat products. Additionally, Georgia's strong barbecue culture and love for traditional Southern cuisine drive the demand for a variety of meat cuts and flavors, making it a unique and diverse market within the larger Food Market industry.

Underlying macroeconomic factors:
The Meat Market within The Food market in Georgia is influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. With a growing global demand for meat products, the market is expected to see consistent growth in the coming years. Additionally, government initiatives to promote agriculture and encourage foreign investment in the sector are further driving market growth. However, challenges such as fluctuating commodity prices and trade restrictions may hinder the market's growth potential. Overall, the market's performance is closely tied to the country's economic stability and policies that support agricultural development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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