Baby Milk & Infant Formula - EAEU

EAEU

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$2.83bn in 2024. The market is expected to grow annually by 6.36% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$15.49 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 210.50m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in the EAEU region is experiencing minimal growth, influenced by factors like low consumer awareness and stringent regulations. Despite this, the market is still expected to grow due to increasing demand for organic and premium products.

Customer preferences: As the demand for natural and organic products continues to rise, there is a growing trend in the EAEU and Baby Milk & Infant Formula Market of the Baby Food Market towards clean label and transparent ingredient lists. Consumers are increasingly concerned about the source and quality of ingredients in baby formula, with a preference for non-GMO and pesticide-free options. This trend is further fueled by a growing awareness of the health benefits of natural and organic products for infants.

Trends in the market: In the EAEU, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products, driven by increasing consumer awareness about the health benefits of such options. This trend is expected to continue, with consumers becoming more health-conscious and demanding cleaner and safer ingredients in baby food products. This presents an opportunity for industry stakeholders to tap into this growing segment and offer innovative, high-quality organic and natural options for parents. Additionally, there is a rising demand for plant-based and allergen-free baby food products, driven by the increasing prevalence of food allergies and dietary restrictions among infants. This trend is expected to continue, with companies developing new formulations and expanding their product portfolios to cater to this demand. Industry players who are quick to adapt and offer these products stand to benefit from the growing demand and gain a competitive edge in the market.

Local special circumstances: In the EAEU, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by cultural traditions of breastfeeding and the government's strict regulations on formula advertising. This results in a smaller market compared to other regions, as well as a preference for locally produced formula. Additionally, the geographical and climatic conditions of the region lead to a high demand for specialized formula for infants with milk allergies or intolerances. These factors contribute to a unique market dynamic within the EAEU.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by various macroeconomic factors. Global trends such as the increasing demand for organic and natural products, as well as rising health consciousness among consumers, are driving market growth. Additionally, national economic health plays a crucial role, as countries with stable economies and high disposable incomes are more likely to have a higher demand for premium baby food products. Fiscal policies, such as tax incentives and subsidies for infant formula, also impact market performance. Moreover, investments in healthcare infrastructure, particularly in developing countries, can create new opportunities for market growth. Finally, changing demographics, including the increasing number of working mothers, are driving the demand for convenient and nutritious baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.