Alcoholic Drinks - EAEU | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$21.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$4.7bn in 2024.
Revenue, combined amounts to US$26.5bn in 2024.
The revenue, at home is expected to grow annually by -0.45% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$119.20 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 8.7bn L by 2024.
Volume, out-of-home is expected to amount to 954.5m L in 2024.
Volume, combined is expected to amount to 9.7bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -5.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 47.77L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in EAEU is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Alcoholic Drinks market are shifting towards premium and craft products, as consumers seek unique and high-quality beverages. This trend is driven by a desire for more sophisticated and personalized drinking experiences. Additionally, health-conscious consumers are increasingly opting for low-alcohol or alcohol-free alternatives, reflecting a growing focus on wellness and moderation. Trends in the Alcoholic Drinks market in EAEU include the rise of local and regional products, as consumers embrace their cultural heritage and support domestic producers. Craft breweries and distilleries are gaining popularity, offering a wide range of artisanal beers, spirits, and liqueurs. This trend is fueled by a desire for authenticity and a connection to local traditions. Furthermore, flavored alcoholic beverages, such as fruit-infused spirits and ready-to-drink cocktails, are gaining traction among younger consumers who value convenience and experimentation. Local special circumstances play a significant role in shaping the Alcoholic Drinks market in EAEU. The region has a rich history of alcohol production, with traditional beverages like vodka and wine deeply ingrained in the local culture. This heritage provides a strong foundation for the market, as consumers have a long-standing affinity for these products. Additionally, the EAEU countries have diverse climates and landscapes, which contribute to the production of a wide variety of alcoholic beverages, including unique wines and spirits. Underlying macroeconomic factors also contribute to the development of the Alcoholic Drinks market in EAEU. Economic growth and rising disposable incomes have increased consumer purchasing power, enabling them to spend more on premium and imported alcoholic beverages. Furthermore, changing demographics, such as a growing young adult population, urbanization, and increasing tourism, create new opportunities for market expansion. In conclusion, the Alcoholic Drinks market in EAEU is experiencing growth and development driven by shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers seek unique and high-quality beverages, the market is witnessing the rise of premium and craft products. Local and regional products, flavored alcoholic beverages, and health-conscious alternatives are also gaining popularity. The region's rich cultural heritage, diverse landscapes, and economic growth further contribute to the market's growth potential.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.