Home & Laundry Care - EAEU | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in EAEU amounts to US$4.57bn.
It is projected to experience an annual growth rate of 2.32% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is estimated to have a market volume of US$2.45bn in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per person revenues, the figure stands at US$24.99 in 2024.
Additionally, online sales are expected to contribute 3.9% of the total revenue in the Home & Laundry Care market by 2024.
In the EAEU, there is a growing demand for eco-friendly home and laundry care products due to increasing environmental consciousness among consumers.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in the EAEU is experiencing mild growth, influenced by factors such as increasing consumer demand for effective cleaning solutions, rising awareness of hygiene, and the shift towards eco-friendly products that enhance household convenience.

Customer preferences: Consumers in the EAEU Home & Laundry Care market are showing a growing preference for multifunctional and time-saving products, driven by busy lifestyles and the need for convenience. There is an increasing interest in natural and sustainable cleaning solutions, reflecting a broader cultural shift towards environmental consciousness. Additionally, younger demographics are more inclined to prioritize brand transparency and ethical sourcing, emphasizing the importance of trust and social responsibility in their purchasing decisions.

Trends in the market: In the EAEU Home & Laundry Care market, a notable trend is the surge in demand for multifunctional cleaning products designed to save time and enhance efficiency, catering to the needs of busy consumers. Concurrently, there is a marked shift towards natural and eco-friendly cleaning solutions, as consumers increasingly prioritize sustainability and environmental impact. Additionally, younger generations are emphasizing brand transparency and ethical sourcing, creating a marketplace where trust and social responsibility are paramount. These trends signal significant opportunities for industry stakeholders to innovate and align their offerings with evolving consumer values, ultimately shaping future market dynamics.

Local special circumstances: In the EAEU Home & Laundry Care market, unique local factors significantly shape consumer behavior and preferences. The region's diverse climate influences product formulations, with colder areas demanding more effective cleaning solutions to tackle winter grime. Culturally, traditions of hospitality drive consumers to prioritize cleanliness, resulting in higher demand for home care products. Additionally, regulatory frameworks promoting eco-friendly formulations encourage brands to innovate sustainably, aligning with consumer values. These elements create a distinctive market landscape that influences product development and marketing strategies.

Underlying macroeconomic factors: The Home & Laundry Care market in the EAEU is significantly influenced by macroeconomic factors such as economic stability, consumer income levels, and inflation rates. As disposable incomes rise, consumers are more inclined to invest in premium home care products, driving market growth. Conversely, economic downturns can lead to heightened price sensitivity, prompting a shift towards more affordable options. Additionally, fiscal policies that promote domestic manufacturing and environmental sustainability encourage innovation in product offerings. Global trends, such as the increased focus on sustainability, further shape consumer preferences, pushing brands to adopt eco-friendly practices that resonate with the evolving market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.