Processed Meat - EAEU | Statista Market Forecast

The Processed Meat Market in the EAEU is experiencing slow growth due to factors such as increasing health consciousness among consumers and the convenience of online shopping. The sub-markets of Ham & Bacon, Sausages and Cold & Roast Meat Products also play a role in shaping the market. However, the overall growth rate remains subdued due to changing dietary preferences and concerns over the health effects of processed meat.

Customer preferences: Consumers in the Processed Meat Market of the Meat Market within The Food market are becoming more health-conscious, leading to a rise in demand for plant-based and vegetarian options. This shift is attributed to the growing awareness about the environmental and health impacts of consuming processed meat. Additionally, there is a trend towards clean-label and natural meat products, reflecting consumer preferences for transparency and sustainability in their food choices. This shift is also influenced by the rising trend of flexitarian diets, where individuals are reducing their meat consumption for health and ethical reasons.

Trends in the market: In the EAEU, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by consumer demand for organic and plant-based alternatives, as well as stricter regulations on food safety and labeling. Additionally, there is a growing trend of using technology to improve the production and distribution of processed meat products, such as implementing blockchain to track the entire supply chain and ensure transparency. These trends are significant as they are reshaping the industry and creating opportunities for new players to enter the market. However, it also poses challenges for traditional meat producers who may need to adapt to meet changing consumer preferences. Overall, the trajectory of these trends is towards a more diverse and technologically advanced processed meat market, which can have implications for industry stakeholders in terms of market competition and innovation.

Local special circumstances: In the EAEU, the Processed Meat market is heavily influenced by cultural preferences and traditional meat consumption patterns. For instance, in Kazakhstan, horse meat is a popular choice, while in Russia, pork and beef are more commonly consumed. Additionally, regulatory restrictions on imported meat products and domestic production quotas also play a significant role in shaping the market dynamics. These unique factors contribute to the diverse landscape of the Processed Meat market within the EAEU and impact consumer behavior and market competition.

Underlying macroeconomic factors: The Processed Meat Market within the Meat Market of The Food market is heavily influenced by macroeconomic factors such as consumer spending power, government regulations, and trade policies. Countries with strong consumer purchasing power and lenient trade policies tend to experience higher demand for processed meat products, leading to market growth. On the other hand, countries with strict regulations on food safety and imports may see slower market growth due to limited product availability and higher production costs. Additionally, economic downturns and fluctuations in currency exchange rates can significantly impact the affordability and consumption of processed meat products, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.