Non-Alcoholic Drinks - EAEU

The Non-Alcoholic Drinks market in EAEU is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the EAEU region are increasingly seeking healthier beverage options, which has led to a rise in the demand for non-alcoholic drinks. Health-conscious consumers are opting for beverages that are low in sugar, free from artificial additives, and contain natural ingredients. Additionally, there is a growing preference for functional beverages that offer specific health benefits, such as energy-boosting drinks, vitamin-enhanced beverages, and herbal infusions.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in EAEU is the increasing popularity of plant-based beverages. Consumers are turning to alternatives to traditional dairy products, such as almond milk, soy milk, and oat milk. This trend is driven by a combination of factors, including health concerns, environmental sustainability, and dietary restrictions. Plant-based beverages are perceived as healthier and more eco-friendly options, making them a preferred choice among a growing segment of the population. Another significant trend in the market is the rise of functional beverages. These drinks are formulated to provide specific health benefits, such as improved digestion, enhanced immunity, or stress relief. Functional beverages often contain added vitamins, minerals, or herbal extracts, and are marketed as a convenient way to support overall well-being. This trend is fueled by a growing awareness of the importance of preventive healthcare and a desire for personalized nutrition.

Local special circumstances: The Non-Alcoholic Drinks market in EAEU is influenced by local cultural preferences and traditions. For example, traditional herbal teas have a long history in the region and continue to be popular among consumers. These teas are often consumed for their medicinal properties and are deeply ingrained in the local culture. In addition, certain countries in the EAEU have a strong tea-drinking culture, with tea being the beverage of choice for social gatherings and hospitality.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in EAEU can also be attributed to favorable macroeconomic conditions. Rising disposable incomes, urbanization, and a growing middle class have led to increased consumer spending on beverages. As the standard of living improves in the region, consumers are willing to pay more for premium and healthier beverage options. Furthermore, the rapid expansion of modern retail channels, such as supermarkets and convenience stores, has made non-alcoholic drinks more accessible to a larger consumer base. In conclusion, the Non-Alcoholic Drinks market in EAEU is witnessing growth and development due to changing customer preferences, emerging trends, local cultural factors, and favorable macroeconomic conditions. The demand for healthier, plant-based, and functional beverages is driving the market, while local cultural preferences for traditional herbal teas and the rise of modern retail channels are also contributing to its growth. As the region continues to experience economic growth and an increasing focus on health and wellness, the Non-Alcoholic Drinks market in EAEU is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.