Fresh Vegetables - EAEU

EAEU

Highlights

Revenue in the Fresh Vegetables market amounts to US$30.97bn in 2024. The market is expected to grow annually by 6.63% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$169.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 21.96bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 109.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market within The Food market in the EAEU is witnessing subdued growth, influenced by factors such as fluctuating consumer preferences, supply chain challenges, and competition from imported goods, which impact overall market dynamics.

Customer preferences: Consumers in the EAEU's Fresh Vegetables Market are increasingly prioritizing sustainability and health, leading to a rise in demand for organic and locally-sourced produce. This shift is influenced by a growing awareness of environmental issues and health consciousness, particularly among younger demographics. Additionally, the trend towards plant-based diets is reshaping purchasing habits, as more individuals seek nutritious and fresh vegetable options. Convenience is also a key factor, with consumers favoring ready-to-eat vegetable products that fit into their fast-paced lifestyles.

Trends in the market: In the EAEU, the Fresh Vegetables Market is experiencing a significant shift towards sustainable and health-conscious consumption. As consumers become more aware of environmental impacts, there is a notable increase in the demand for organic and locally-sourced vegetables. This trend is particularly strong among younger generations who are adopting plant-based diets, influencing their purchasing behaviors. Furthermore, the convenience factor is paramount, with a surge in popularity for ready-to-eat vegetable products. These trends signal a critical transformation for industry stakeholders, necessitating adaptations in sourcing, production, and marketing strategies to meet evolving consumer preferences.

Local special circumstances: In the EAEU, the Fresh Vegetables Market is shaped by distinct geographical and cultural factors, alongside regulatory influences. The region's diverse climatic zones allow for a wide variety of vegetable cultivation, fostering local production. Cultural preferences for traditional dishes emphasize the importance of fresh, seasonal produce. Additionally, government initiatives promoting organic farming and sustainability are gaining traction, further enhancing consumer interest in locally-sourced vegetables. These unique elements create a dynamic market landscape, necessitating tailored strategies for producers and retailers to effectively engage consumers.

Underlying macroeconomic factors: The Fresh Vegetables Market within the EAEU is significantly influenced by macroeconomic factors such as regional economic stability, trade policies, and consumer spending trends. The overall health of national economies affects disposable income levels, which in turn drives demand for fresh produce. Favorable fiscal policies promoting agricultural investments and subsidies encourage local production, enhancing market supply. Furthermore, global economic trends, including shifts in trade agreements and import tariffs, directly impact pricing and availability of imported vegetables. As consumers increasingly prioritize health and sustainability, the market is poised for growth, driven by innovation and improved distribution channels.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.