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Baby Snacks & Others - EAEU

EAEU
  • Revenue in the Baby Snacks & Others market amounts to US$312.70m in 2024. The market is expected to grow annually by 5.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$1.71 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 15.57m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 1.5% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in the EAEU has been experiencing minimal growth, influenced by factors such as low consumer demand, limited product innovation, and competition from traditional baby food. Despite this, the market is expected to see slight growth due to a growing focus on health and convenience among parents.

Customer preferences:
Consumers in the EAEU are increasingly interested in organic, non-GMO baby snacks and other baby food options. This shift towards healthier and more natural products is driven by growing concerns over the impact of processed and artificial ingredients on children's health. Additionally, there is a rising demand for time-saving and convenient snack options, as busy lifestyles and dual-income households are becoming more prevalent in the region. This has led to a surge in the popularity of on-the-go and pre-packaged baby snacks, as well as a growing market for subscription-based baby food delivery services.

Trends in the market:
The Baby Snacks & Others Market of the Baby Food Market within The Food market in the EAEU is currently experiencing a shift towards healthier and organic options. This trend is driven by the increasing demand for natural and nutritious snacks for infants and young children. Additionally, there has been a rise in demand for convenience and on-the-go options in this market, leading to the introduction of innovative and portable snack products. This trend is expected to continue, with industry stakeholders focusing on expanding their product portfolios to meet the evolving needs of consumers. This shift towards healthier and convenient options is not only beneficial for the health of young children, but also presents growth opportunities for companies operating in this market.

Local special circumstances:
In EAEU, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. Traditional food choices and feeding practices, such as homemade baby food and breastfeeding, continue to be preferred by many families. Additionally, strict regulations on advertising and marketing of baby food products have led to a slower growth rate compared to other markets. The region's large population of young children also presents unique opportunities for companies to develop and market products specifically tailored to the local tastes and preferences.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending habits, population growth, and government policies. Countries with a growing population and strong consumer demand for convenient and healthy food options are experiencing higher market growth compared to regions with economic challenges and declining birth rates. Additionally, government initiatives to promote healthy eating habits and regulate the food industry are also impacting the performance of the market. The increasing awareness about childhood nutrition and the rise in dual-income households are also driving the demand for baby snacks and other baby food products in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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