The Digital Music market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of streaming platforms. Customer preferences in the Digital Music market have shifted towards streaming services, as consumers increasingly prefer the convenience and affordability of accessing music online. With the widespread availability of high-speed internet and the proliferation of smartphones, streaming platforms have become the go-to choice for music consumption in Jordan. This shift in preference is in line with global trends, as streaming services have gained popularity worldwide. One of the key trends in the Digital Music market in Jordan is the adoption of local and regional music streaming platforms. These platforms cater to the specific tastes and preferences of the local population, offering a wide range of Arabic music and content. This trend reflects the cultural diversity of Jordan and the importance of local music in the country. Additionally, these platforms often provide a more personalized and localized user experience, further enhancing their appeal to Jordanian consumers. Another trend in the market is the increasing popularity of curated playlists and personalized recommendations. Streaming platforms leverage advanced algorithms and user data to offer tailored music recommendations to their users. This personalized approach has resonated with consumers in Jordan, as it allows them to discover new music and artists that align with their tastes. This trend is not unique to Jordan, as personalized recommendations have become a cornerstone of the global music streaming industry. In addition to customer preferences, there are several local special circumstances that have contributed to the development of the Digital Music market in Jordan. The country has a vibrant music scene, with a rich heritage of traditional and contemporary music. This has created a strong demand for digital music services, as consumers seek convenient access to a wide range of music genres. Furthermore, the relatively young population in Jordan, with a high percentage of tech-savvy millennials, has been quick to embrace digital music platforms. Underlying macroeconomic factors have also played a role in the growth of the Digital Music market in Jordan. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending power. This has allowed more people to afford digital music subscriptions and access premium content. Additionally, the government has implemented policies to promote digital infrastructure development, including investments in high-speed internet connectivity. These factors have created a favorable environment for the growth of the Digital Music market in Jordan. Overall, the Digital Music market in Jordan has been driven by changing customer preferences, the availability of streaming platforms, local special circumstances, and underlying macroeconomic factors. As streaming continues to dominate the music industry globally, it is expected that the market in Jordan will continue to grow and evolve in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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