The eBooks market in Jordan has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences have played a key role in the development of the eBooks market in Jordan. With the rise of digital technology and the increasing popularity of smartphones and tablets, consumers are increasingly turning to eBooks as a convenient and portable alternative to traditional printed books. The ability to carry an entire library of books in a single device and access them anytime, anywhere has greatly appealed to Jordanian readers. Trends in the market have also contributed to the growth of the eBooks market in Jordan. The availability of a wide range of eBooks in both Arabic and English languages has attracted a diverse group of readers, including students, professionals, and avid readers. Additionally, the increasing adoption of e-readers and mobile reading apps has made it easier for consumers to purchase and read eBooks, further fueling the market growth. Local special circumstances have also played a role in the development of the eBooks market in Jordan. The relatively high literacy rate in the country, coupled with a growing interest in reading and self-education, has created a favorable environment for the expansion of the eBooks market. Furthermore, the limited availability of physical bookstores in certain areas of Jordan has made eBooks a more accessible and convenient option for many readers. Underlying macroeconomic factors have also contributed to the growth of the eBooks market in Jordan. The country's stable economic growth and increasing disposable income have allowed more consumers to afford e-readers and eBooks. Additionally, the government's efforts to promote digital literacy and the use of technology in education have further boosted the demand for eBooks among students and educators. In conclusion, the eBooks market in Jordan has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and portability of eBooks, coupled with the availability of a wide range of titles in both Arabic and English languages, have attracted a diverse group of readers. The government's efforts to promote digital literacy and the use of technology in education have also contributed to the growth of the market. Overall, the future looks promising for the eBooks market in Jordan as it continues to expand and evolve.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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