Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Jordan is experiencing significant growth and development. Customer preferences are shifting towards on-demand streaming services and smart TVs. The market is also influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the TV & Video market in Jordan are changing rapidly. The demand for on-demand streaming services such as Netflix and Amazon Prime Video is increasing. Customers are looking for convenience and flexibility in accessing their favorite TV shows and movies. This trend is driven by the availability of high-speed internet and the growing popularity of smartphones and tablets. Additionally, there is a growing preference for smart TVs that allow users to stream content directly from the internet. This shift in customer preferences is in line with global trends in the TV & Video market. Trends in the market indicate a growing demand for local content in Jordan. Local production companies are producing high-quality TV shows and movies that resonate with the local audience. This trend is supported by the government's efforts to promote the local media industry and encourage investment in local content production. The availability of local content is attracting viewers and contributing to the overall growth of the TV & Video market in Jordan. Local special circumstances play a significant role in the development of the TV & Video market in Jordan. The country has a young and tech-savvy population that is eager to embrace new technologies and entertainment options. The government has also been supportive of the digital transformation and has implemented policies to encourage the adoption of digital services. Furthermore, the relatively low cost of internet access and the widespread availability of smartphones have made it easier for consumers to access TV & Video content. Underlying macroeconomic factors are also driving the growth of the TV & Video market in Jordan. The country has a stable economy and a growing middle class, which has increased disposable income and purchasing power. This has led to an increase in consumer spending on entertainment and leisure activities, including TV & Video services. Additionally, the government's focus on tourism and attracting foreign investment has contributed to the growth of the TV & Video market, as it has led to an increase in the number of tourists and expatriates who are looking for entertainment options in Jordan. In conclusion, the TV & Video market in Jordan is experiencing significant growth and development. Customer preferences are shifting towards on-demand streaming services and smart TVs, while local special circumstances and underlying macroeconomic factors are also contributing to the market's growth. The availability of high-speed internet, the popularity of smartphones, and the government's support for the local media industry are driving the demand for TV & Video content in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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