Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in Jordan has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.
Customer preferences: Jordanian consumers have shown a growing interest in cinema as a form of entertainment. This can be attributed to several factors, including the increasing popularity of international films and the desire for a unique and immersive experience. Cinemas in Jordan have responded to these preferences by offering a wide range of films, including Hollywood blockbusters and independent movies from around the world. Additionally, the introduction of advanced technologies such as 3D and IMAX has enhanced the overall cinema experience for customers.
Trends in the market: One notable trend in the Jordanian cinema market is the rise of multiplex cinemas. These modern and spacious theaters offer multiple screens and a variety of amenities, such as comfortable seating and state-of-the-art sound systems. This trend reflects the growing demand for a premium cinema experience, where customers can enjoy a wide selection of films in a comfortable and luxurious environment. Another trend in the market is the increasing collaboration between local and international film production companies. This has led to the production of Jordanian films that cater to both domestic and international audiences. The success of these films has not only contributed to the growth of the local film industry but has also attracted international attention to Jordan as a filming location.
Local special circumstances: Jordan benefits from its strategic location in the Middle East, which has made it an attractive destination for film production. The country offers diverse landscapes, ranging from deserts to ancient ruins, which can serve as unique backdrops for films. Furthermore, Jordan has a well-established infrastructure for film production, including experienced crews and production facilities. These factors have contributed to the growth of the local film industry and have attracted international filmmakers to shoot their movies in Jordan.
Underlying macroeconomic factors: The growth of the cinema market in Jordan can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed more people to afford cinema tickets and other entertainment expenses. Additionally, the government has implemented policies to support the development of the film industry, such as providing incentives for film production and promoting Jordan as a filming destination. These initiatives have created a conducive environment for the growth of the cinema market in the country. In conclusion, the cinema market in Jordan is experiencing significant growth due to changing customer preferences, favorable local special circumstances, and underlying macroeconomic factors. The rise of multiplex cinemas, the collaboration between local and international film production companies, and Jordan's strategic location and infrastructure for film production have all contributed to the expansion of the market. With continued support from the government and the increasing popularity of cinema as a form of entertainment, the future looks promising for the cinema industry in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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