Market Insights Advertising & Media Media Games

In-game Advertising - Jordan

Jordan

In Jordan, revenue in the In-game Advertising market market is projected to reach US$7.10m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 6.20%, which will result in a projected market volume of US$9.59m by 2029.
The average revenue per user (ARPU) in Jordan is anticipated to amount to US$2.85.
In global comparison, the majority of revenue will be generated China, with a figure of US$46,610.00m in 2024.
In Jordan, the rising popularity of mobile gaming is driving increased interest in innovative in-game advertising strategies among local brands seeking to engage younger audiences.

Key regions: China, India, United States, Germany, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The In-game Advertising market in Jordan is experiencing significant growth and development, driven by several factors.

Customer preferences: In Jordan, there is a growing preference for immersive gaming experiences, with a large number of gamers spending a significant amount of time playing video games. This has created a lucrative opportunity for advertisers to reach a captive audience through in-game advertising. Gamers in Jordan are increasingly accepting of in-game advertising as long as it is seamlessly integrated into the gaming experience and does not disrupt gameplay.

Trends in the market: One of the key trends in the In-game Advertising market in Jordan is the rise of mobile gaming. With the increasing popularity of smartphones, more and more people in Jordan are turning to mobile games for entertainment. This has opened up new avenues for in-game advertising, as mobile games often have a large and engaged user base. Advertisers are leveraging this trend by partnering with game developers to incorporate branded content and advertisements within mobile games. Another trend in the market is the adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and deliver personalized ads in real-time. This technology is being increasingly used in the In-game Advertising market in Jordan, enabling advertisers to reach the right gamers with relevant ads. Programmatic advertising also offers better measurement and analytics capabilities, allowing advertisers to track the effectiveness of their campaigns and optimize their strategies accordingly.

Local special circumstances: One of the unique aspects of the In-game Advertising market in Jordan is the high smartphone penetration rate. Jordan has one of the highest smartphone penetration rates in the region, with a large portion of the population owning smartphones. This presents a significant opportunity for in-game advertising, as it allows advertisers to reach a wide audience through mobile games. Another special circumstance in Jordan is the popularity of local multiplayer games. Jordanian gamers often engage in multiplayer gaming sessions with their friends and family, creating a social aspect to gaming. Advertisers can take advantage of this by incorporating multiplayer games into their in-game advertising strategies, allowing them to reach multiple players at once and enhance the social gaming experience.

Underlying macroeconomic factors: The In-game Advertising market in Jordan is also influenced by macroeconomic factors. The country has a young and tech-savvy population, with a high percentage of the population being under the age of 30. This demographic is more likely to engage in gaming and be receptive to in-game advertising. Additionally, Jordan has a stable economy and a growing middle class, which has led to increased disposable income and spending on leisure activities such as gaming. In conclusion, the In-game Advertising market in Jordan is experiencing growth and development due to customer preferences for immersive gaming experiences, the rise of mobile gaming, the adoption of programmatic advertising, the high smartphone penetration rate, the popularity of local multiplayer games, and underlying macroeconomic factors such as a young population and a stable economy. Advertisers in Jordan have a unique opportunity to leverage these trends and circumstances to effectively reach and engage with gamers through in-game advertising.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.