Key regions: Germany, United States, India, Japan, United Kingdom
The Cinema Advertising market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new trends in the market.
Customer preferences: Customers in Jordan have shown a growing preference for cinema advertising due to its unique and immersive nature. Unlike traditional forms of advertising, cinema ads are able to capture the attention of viewers in a captive environment, ensuring a higher level of engagement. Additionally, the large screens and high-quality audiovisual experience offered by cinemas make the ads more impactful and memorable.
Trends in the market: One of the key trends in the cinema advertising market in Jordan is the increasing focus on targeted advertising. Advertisers are now leveraging data analytics and audience segmentation techniques to deliver personalized ads to specific target groups. This allows them to maximize the effectiveness of their campaigns and ensure that they reach the right audience. Another trend in the market is the rise of interactive cinema advertising. With the advancements in technology, cinemas are now able to offer interactive experiences to viewers, such as augmented reality (AR) and virtual reality (VR) ads. These interactive ads not only grab the attention of viewers but also provide a unique and memorable experience, enhancing brand recall and engagement.
Local special circumstances: Jordan has a vibrant film industry and a growing number of cinema-goers, which provides a favorable environment for cinema advertising. The country has a number of modern multiplexes and independent cinemas, attracting a diverse audience from different demographics. This diversity allows advertisers to reach a wide range of consumers and tailor their campaigns to specific target groups.
Underlying macroeconomic factors: The economic growth in Jordan has also contributed to the development of the cinema advertising market. The country has witnessed a steady increase in disposable income, leading to higher consumer spending on entertainment activities such as going to the cinema. This has created a lucrative market for advertisers, who are keen to tap into the growing consumer base. In conclusion, the Cinema Advertising market in Jordan is experiencing significant growth due to changing customer preferences, the emergence of new trends in the market, a vibrant film industry, and favorable macroeconomic factors. Advertisers are increasingly focusing on targeted and interactive advertising to maximize the impact of their campaigns and engage with the growing number of cinema-goers in the country.
Data coverage:
The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.Modeling approach / market size:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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