Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Jordan is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Jordan are shifting towards digital content consumption, with an increasing number of consumers opting for online streaming services over traditional television. This is primarily due to the convenience and flexibility offered by OTT platforms, allowing users to access a wide range of content anytime, anywhere. Additionally, the younger demographic in Jordan is more tech-savvy and digitally connected, further driving the demand for OTT video services. Trends in the market indicate a growing number of OTT video providers entering the Jordanian market, offering a diverse range of content including movies, TV shows, and original programming. This has led to increased competition among providers, resulting in improved content quality, pricing options, and user experience. Furthermore, the adoption of high-speed internet and the proliferation of smartphones have significantly contributed to the growth of OTT video consumption in Jordan. Local special circumstances play a crucial role in the development of the OTT Video market in Jordan. The country has a relatively young population with a high internet penetration rate, providing a fertile ground for the growth of digital services. Moreover, the availability of affordable smartphones and data plans has made it easier for consumers to access and stream OTT video content. Additionally, the Jordanian government has been supportive of digital innovation and has implemented policies to encourage the development of the digital economy, including the OTT video market. Underlying macroeconomic factors also contribute to the growth of the OTT Video market in Jordan. The country has a stable economy with a growing middle class, which has led to increased disposable income and consumer spending. This has created a favorable environment for the adoption of OTT video services, as consumers are willing to invest in entertainment options that provide convenience and high-quality content. In conclusion, the OTT Video market in Jordan is experiencing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, we can expect to see further advancements in technology, content offerings, and user experience, making OTT video services an integral part of the entertainment landscape in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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