The Download Games market in Jordan has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Download Games market have shifted towards digital content, as consumers increasingly prefer the convenience and accessibility of downloading games directly to their devices. This trend is not unique to Jordan, as it is seen worldwide. The rise of smartphones and the availability of high-speed internet connections have made it easier for consumers to access and download games, leading to a surge in demand for digital content. Trends in the market also contribute to the growth of the Download Games market in Jordan. The increasing popularity of online multiplayer games has created a strong demand for downloadable games, as players prefer to have the game readily available on their devices to play at any time. Additionally, the rise of in-app purchases and microtransactions has become a significant revenue stream for game developers, further driving the growth of the market. Local special circumstances in Jordan have also played a role in the development of the Download Games market. The country has a young population with a high level of digital literacy, making it a prime market for digital content, including downloadable games. Furthermore, the government has implemented initiatives to promote the growth of the digital sector, including the establishment of technology parks and the provision of incentives for startups and entrepreneurs. These factors have created a favorable environment for the Download Games market to thrive. Underlying macroeconomic factors have also contributed to the growth of the Download Games market in Jordan. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more people have the means to purchase digital content, including downloadable games. Additionally, the government has invested in infrastructure development, including the expansion of broadband internet access, which has further facilitated the growth of the market. In conclusion, the Download Games market in Jordan has experienced significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital content, the popularity of online multiplayer games, and the availability of high-speed internet connections have all contributed to the growth of the market. Furthermore, the young population, government initiatives, and economic growth in Jordan have created a favorable environment for the Download Games market to thrive.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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