Key regions: Japan, Germany, South Korea, China, Asia
The Mobile Games market in Jordan is experiencing significant growth and development.
Customer preferences: Mobile gaming has become increasingly popular among consumers in Jordan. The convenience and accessibility of playing games on smartphones have attracted a large number of users. With the advancement of technology, mobile games now offer high-quality graphics, immersive gameplay, and a wide variety of genres to choose from. This has led to a growing demand for mobile games among Jordanian consumers, who are seeking entertainment and relaxation through gaming.
Trends in the market: One of the key trends in the mobile games market in Jordan is the rise of multiplayer games. Jordanian gamers are increasingly engaging in multiplayer games that allow them to connect and compete with friends and other players online. This trend is driven by the desire for social interaction and the thrill of competing against real opponents. Additionally, the emergence of esports in Jordan has further fueled the popularity of multiplayer mobile games, as players are motivated to improve their skills and participate in competitive tournaments. Another trend in the market is the increasing popularity of in-game purchases and microtransactions. Jordanian gamers are willing to spend money on virtual items, upgrades, and additional content within mobile games. This trend is driven by the desire for personalization and enhancing the gaming experience. Developers have capitalized on this trend by offering a range of in-game purchases, such as cosmetic items, power-ups, and virtual currencies, which provide players with a sense of achievement and progression.
Local special circumstances: The mobile games market in Jordan is influenced by several local special circumstances. Firstly, the high smartphone penetration rate in the country has contributed to the growth of the market. Jordanians are increasingly using smartphones as their primary device for gaming, which has created a favorable environment for mobile game developers and publishers. Furthermore, the young demographic in Jordan is a key driver of the mobile games market. The majority of mobile gamers in the country are young adults and teenagers who have grown up with technology and are highly engaged in digital entertainment. This demographic is more likely to spend time and money on mobile games, driving the growth of the market.
Underlying macroeconomic factors: The growth of the mobile games market in Jordan is supported by several underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income among consumers. This enables them to spend more on leisure activities, including mobile gaming. Additionally, the government of Jordan has been actively promoting the development of the information and communication technology (ICT) sector, which includes the mobile games industry. This support has created a favorable business environment for mobile game developers and publishers, attracting both local and international companies to invest in the market. In conclusion, the Mobile Games market in Jordan is experiencing significant growth and development due to the preferences of customers, such as the demand for multiplayer games and in-game purchases. The local special circumstances, including high smartphone penetration and a young demographic, further contribute to the growth of the market. Supported by underlying macroeconomic factors, the mobile games industry in Jordan is poised for continued expansion in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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