Key regions: South Korea, United Kingdom, Germany, United States, Europe
The Box Office market in Jordan has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Box Office market have shifted towards more diverse and international film offerings. Jordanian audiences are increasingly seeking out a wider range of films, including Hollywood blockbusters, independent films, and foreign language films. This trend is likely driven by the increasing availability of streaming services and the ease of accessing international content online. As a result, local cinemas have responded by expanding their film offerings and introducing more screenings of international films. In addition, there has been a growing interest in immersive cinema experiences, such as 3D and IMAX screenings. These technologies provide viewers with a more immersive and engaging movie-watching experience, which has become increasingly popular among Jordanian audiences. Cinemas have invested in upgrading their facilities to accommodate these technologies and meet the demand for enhanced movie experiences. Another factor driving the growth of the Box Office market in Jordan is the increasing disposable income of the population. As the economy has grown, more Jordanians have the financial means to spend on entertainment activities, including going to the movies. This has resulted in higher ticket sales and increased box office revenue. Local special circumstances also play a role in the development of the Box Office market in Jordan. The country has a vibrant film industry, with a number of talented filmmakers and actors producing high-quality films. This has contributed to a sense of national pride and increased interest in supporting local cinema. Jordanian audiences are actively seeking out and supporting homegrown films, which has led to the growth of the domestic film industry and the success of local productions at the box office. Furthermore, Jordan has a young and tech-savvy population, which has embraced digital platforms and social media. This has allowed for greater marketing and promotion of films, as well as increased interaction between audiences and filmmakers. The use of social media influencers and online ticketing platforms has helped to generate buzz and drive ticket sales for movies in Jordan. Underlying macroeconomic factors, such as population growth and urbanization, also contribute to the growth of the Box Office market in Jordan. As the population continues to grow and more people move to urban areas, there is a larger customer base for cinemas. This has led to the opening of new cinemas and the expansion of existing ones, increasing the accessibility of movies for Jordanian audiences. Overall, the Box Office market in Jordan is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing demand for diverse and international films, along with the availability of immersive cinema experiences, has driven the expansion of the market. Additionally, the growing disposable income of the population, support for local cinema, and the use of digital platforms have all contributed to the success of the Box Office market in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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