Key regions: Germany, Europe, United States, China, United Kingdom
The Cinema Concessions market in Jordan has been experiencing significant growth in recent years.
Customer preferences: Customers in Jordan have shown a strong preference for cinema concessions, with many moviegoers considering the snacks and beverages as an essential part of the overall cinema experience. The availability of a wide variety of concessions, including popcorn, nachos, soft drinks, and candy, has contributed to the popularity of these offerings. Additionally, the convenience of purchasing concessions directly at the cinema has made it a convenient choice for customers.
Trends in the market: One of the key trends in the Cinema Concessions market in Jordan is the increasing demand for premium and gourmet concessions. Customers are willing to pay a premium for high-quality snacks and beverages that enhance their cinema experience. This trend is driven by the growing disposable income of consumers and their desire for a more luxurious and indulgent movie-watching experience. Another trend in the market is the focus on healthier concessions options. As health and wellness become more important to consumers, there is a growing demand for healthier snacks and beverages at cinemas. This trend is reflected in the availability of options such as air-popped popcorn, fruit juices, and gluten-free snacks. Cinemas are responding to this trend by expanding their menu offerings to cater to health-conscious customers.
Local special circumstances: One of the unique factors influencing the Cinema Concessions market in Jordan is the cultural importance of food and hospitality in the country. Jordanian culture places a strong emphasis on sharing meals and enjoying food together. This cultural aspect has translated into the cinema experience, with customers considering concessions as a way to enhance social interactions and create a sense of togetherness.
Underlying macroeconomic factors: The growth of the Cinema Concessions market in Jordan can be attributed to several macroeconomic factors. The country has seen steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed more people to afford cinema tickets and indulge in concessions. Additionally, the rise of the middle class in Jordan has contributed to the growth of the Cinema Concessions market. As more people move up the socioeconomic ladder, they have more discretionary income to spend on entertainment and leisure activities, including cinema outings. This has created a larger customer base for cinema concessions. In conclusion, the Cinema Concessions market in Jordan is experiencing growth due to customer preferences for a complete cinema experience, including snacks and beverages. The market is witnessing trends towards premium and gourmet concessions, as well as healthier options. The cultural importance of food and the country's economic growth and rising middle class are underlying factors driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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