Vegetables - Southern Asia

Southern Asia

Highlights

Revenue in the Vegetables market amounts to US$149.60bn in 2024. The market is expected to grow annually by 8.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$78.09 are generated in 2024.
In the Vegetables market, volume is expected to amount to 173.90bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 74.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Southern Asia is witnessing subdued growth, influenced by factors such as changing dietary preferences, urbanization, and supply chain challenges. Consumer demand for fresh and processed vegetables remains steady, impacting overall market dynamics.

Customer preferences: Consumers in Southern Asia are increasingly prioritizing health and wellness, prompting a notable shift towards organic and locally sourced vegetables. This trend is fueled by a growing awareness of nutritional benefits and environmental sustainability. Additionally, urban populations are favoring convenient, ready-to-cook vegetable options that cater to busy lifestyles, while younger demographics show a preference for innovative and fusion recipes incorporating diverse vegetable varieties. These evolving preferences reflect a blend of tradition and modernity, reshaping the vegetable market dynamics.

Trends in the market: In Southern Asia, the vegetables market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers’ heightened focus on health and wellness. This trend is increasingly significant as urban populations seek convenient, ready-to-cook options that align with their fast-paced lifestyles. Additionally, younger consumers are embracing innovative culinary practices, incorporating diverse vegetable varieties into fusion recipes. As these preferences evolve, industry stakeholders must adapt their sourcing and marketing strategies to meet consumer expectations, ensuring sustainability while capitalizing on the growing market for health-oriented food products.

Local special circumstances: In Southern Asia, the vegetables market is shaped by diverse geographical and climatic conditions that support a wide range of crops, fostering local farming practices. Cultural preferences for fresh, vibrant produce influence consumer choices, with traditional recipes often highlighting seasonal vegetables. Regulatory frameworks promoting organic farming are gaining traction, encouraging sustainable practices among farmers. Additionally, the rise of urban agriculture initiatives reflects a growing interest in community-supported agriculture, further enhancing local supply chains and ensuring freshness in the market.

Underlying macroeconomic factors: The Southern Asia vegetables market is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and economic stability. Favorable fiscal policies promoting agricultural development enhance productivity and stimulate local economies. Global trends, including the shift towards healthier eating and organic produce, are driving demand for fresh vegetables, encouraging farmers to adopt sustainable practices. Additionally, fluctuations in currency exchange rates can impact import-export dynamics, affecting availability and pricing of certain vegetables. Overall, the interplay of national economic health and global market trends shapes the performance and growth potential of the vegetables market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.