Breakfast Cereals - Southern Asia

Southern Asia

Highlights

Revenue in the Breakfast Cereals market amounts to US$6.80bn in 2024. The market is expected to grow annually by 8.59% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$3.55 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.21bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Southern Asia has seen moderate growth due to factors such as increasing health awareness and convenience of online services. However, subdued growth is impacted by factors like low consumer purchasing power and competition from traditional breakfast options.

Customer preferences: The Breakfast Cereals Market in Southern Asia is witnessing a growing demand for healthier and more unique breakfast options. This is driven by the increasing health consciousness among consumers and the willingness to experiment with different flavors and ingredients. As a result, there has been a rise in the availability of gluten-free, organic, and plant-based breakfast cereals. Moreover, the trend of on-the-go breakfast options is gaining popularity, catering to the busy lifestyle of urban consumers.

Trends in the market: In Southern Asia, the Breakfast Cereals market is experiencing a shift towards healthier options, with consumers becoming more health-conscious. This trend is driven by rising disposable incomes and an increase in chronic diseases. There is also a growing demand for convenience, leading to the popularity of single-serve and on-the-go cereal options. This trend is expected to continue, with companies investing in product innovation and marketing strategies to cater to this evolving consumer demand. Additionally, there is a rise in the use of digital platforms to promote and sell breakfast cereals, with companies leveraging social media and e-commerce to reach a larger audience. These trends have significant implications for industry stakeholders, as they need to adapt to changing consumer preferences and invest in technology to stay competitive in the market.

Local special circumstances: In Southern Asia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural and dietary preferences. For example, in India, cereals such as wheat and rice are staples in daily meals, leading to a demand for breakfast cereals made from these grains. In contrast, in countries like Sri Lanka and Bangladesh, where rice is the primary staple, breakfast cereals are not as popular. Additionally, regulations on food fortification and labeling also impact the types of breakfast cereals available in the market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as rising disposable incomes, changing consumer preferences towards convenient and healthy breakfast options, and increasing urbanization in Southern Asia. Additionally, the market is impacted by global economic trends, national economic health, and fiscal policies. Countries with strong economic growth, stable political environments, and favorable trade policies are expected to experience higher demand for breakfast cereals, while those facing economic challenges may see slower market growth. Furthermore, the increasing health consciousness and rising demand for nutritious food options are driving the growth of the breakfast cereals market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.