Fresh Fruits - Southern Asia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$140.80bn in 2024. The market is expected to grow annually by 7.73% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$73.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 95.89bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 42.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Southern Asia is experiencing subdued growth, influenced by factors such as changing consumer preferences, supply chain challenges, and seasonal fluctuations in production. Despite these hurdles, the demand for fresh produce remains steady.

Customer preferences: Consumers in Southern Asia are increasingly prioritizing health and wellness, leading to a growing demand for organic and locally-sourced fresh fruits. This shift is influenced by heightened awareness of nutrition and the benefits of natural foods, particularly among younger demographics. Additionally, urbanization and busy lifestyles are driving preferences for convenient packaging and ready-to-eat fruit options. Cultural traditions emphasizing fresh produce consumption also play a key role, as consumers seek to incorporate fruits into diverse culinary practices while supporting sustainable farming initiatives.

Trends in the market: In Southern Asia, the Fresh Fruits Market is experiencing a notable shift towards organic and locally-sourced produce, driven by a growing health consciousness among consumers. Urbanization is further shaping preferences for convenient, ready-to-eat fruit products, catering to busy lifestyles. The emphasis on sustainability is prompting stakeholders to consider eco-friendly packaging and ethical sourcing practices. Additionally, cultural traditions that celebrate fresh fruits are reinforcing their role in daily diets. These trends present significant opportunities for producers and retailers to innovate and align with consumer values, enhancing market growth and loyalty.

Local special circumstances: In Southern Asia, the Fresh Fruits Market is shaped by diverse geographical factors, such as varying climates that enable the cultivation of a wide range of fruits, from tropical to temperate varieties. Cultural practices, including traditional festivals centered around fruit offerings, significantly influence consumption patterns. Regulatory frameworks supporting organic farming and local sourcing also bolster market growth. Furthermore, urban areas are witnessing a rise in health-conscious consumers seeking fresh, ready-to-eat options, driving innovation in packaging and product availability.

Underlying macroeconomic factors: The Fresh Fruits Market in Southern Asia is significantly influenced by macroeconomic factors such as economic growth, consumer spending, and trade policies. As countries in the region experience rising GDP, disposable incomes increase, leading to higher demand for fresh fruits. Favorable fiscal policies promoting agriculture and food production enhance market performance, while investments in supply chain infrastructure improve distribution efficiency. Global trends, including the shift towards healthier eating habits and sustainable sourcing, also impact demand. Additionally, currency fluctuations and trade agreements play critical roles, affecting import-export dynamics and pricing strategies within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.